Head Of GTM Engieering, Digital Success

Head Of GTM Engineering, Digital Success

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

The Head Of GTM (Digital Success) is Apollo's first architect of a scaled, AI-native digital success motion. This leader takes ownership of customer outcomes post-onboarding—where activation is scored, but expansion, pipeline generation, and digital orchestration remain untapped.

This role is part strategist, part system-builder, and part revenue architect. They will design the Digital Success Engine for Apollo: orchestrating agentic adoption loops, outbound virality, contextual upsells, and cross-functional programs that convert onboarding momentum into sustained revenue impact.

Core mandate: make Apollo customers successful by making them generate more pipeline, more meetings, and more sales—faster—via digital-first interventions.

Key Responsibilities

• Design Apollo's Digital Success Engine: architect repeatable workflows that move users from post-onboarding → adoption → expansion → advocacy.
• Engineer Viral Outbound Product Loops: create product-led or Agentic interventions (playbooks, templates, cadences) delivered digitally, that mimic Slack/Canva virality but tuned for outbound.
• Build Expansion Signals: design the taxonomy of usage-to-expansion triggers and run in-product upsell nudges that are pipeline-aligned.
• Cross-Functional Conductor: align Product, CS, Growth, and Analytics teams around shared metrics (NRR, pipeline, adoption).
• Digital vs. Human-in-Loop Balance: define clear frameworks for when automation drives success and when high-touch human support steps in.
• Data-Backed & AI-First: leverage analytics, telemetry, and Apollo's AI agent layer to drive all programs.

The listed Pay Range reflects base salary range, except for sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate's experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.

Annual Pay Range

$190,000 - $325,000 USD

We Are AI Native

Apollo.io is an AI-native company built on a culture of continuous improvement. We're on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.

Why You'll Love Working At Apollo

At Apollo, we're driven by a shared mission: to help our customers unlock their full revenue potential. That's why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we're all for one, meaning you'll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you're looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.