Senior Marketing Writer
The Apify team is looking for a Senior Marketing Writer to produce, polish, and review marketing copy across many formats, including press releases, announcements, campaign emails, event materials, company boilerplate, and high-volume web pages.
This is a hands-on writer-editor role for someone who likes variety and pace, with the seniority to be the final reviewer on day-to-day marketing copy and the judgment to propose updates to brand and style references when something needs to change.
The temperament that fits best is closer to a busy newspaper production desk than to slow, solitary perfectionism. You like moving fast, working efficiently, and finishing what you started. You care that the copy is correct, clear, and represents the Apify voice. You're dependable, manage your workload effectively, and know when to push back or escalate if a brief isn't right.
You'll report to the Head of Content and regularly align on strategy and messaging, but you need to be comfortable managing your own tasks, prioritization, and signing off on copy independently. Prague is strongly preferred, but it might be possible to succeed in the role from anywhere in the EU.
What You'll Be Doing
- Turn briefs into finished copy across multiple formats (press releases, partner announcements, email and in-product strings, roll-up and booth messaging, FAQs, integration and product page blurbs, boilerplate variants, external listings).
- Collaborate with people across marketing, product marketing, partnerships, developer relations, and technical teams. You will need to negotiate priorities and trade-offs when deadlines clash.
- Be the final reviewer on day-to-day marketing copy. You'll be accountable for tone, factual accuracy, and brand consistency.
- Propose updates to the Apify style guide and brand tone references when you spot recurring issues, gaps, or contradictions, so problems are fixed at the source.
- Help keep brand voice consistent across marketing copy. Apply brand guidelines as they evolve, and flag where execution-level copy needs to adapt when positioning shifts. Brand consistency is becoming a more deliberate focus for the team.
- Run sampling of published marketing copy to catch voice and positioning drift. Log recurring issues and propose updates to brand reference material and style guides so the same problem doesn't show up twice.
- Align voice and terminology across surfaces. Work with SEO, PMM, social, and partnerships so the same product is described the same way wherever it appears.
- Support brand-led campaigns with execution copy across formats when called on, keeping tone and terminology aligned with what the campaign needs.
- Build working relationships with press contacts and partner comms leads where copy is jointly produced.
- Support bulk and programmatic web copy where volume and consistency matter (spreadsheets, content management systems, character limits, terminology aligned with how the product is described).
- Use AI as a daily multiplier in your own work. When you spot recurring quality issues coming out of AI-assisted workflows, report them back to the workflow owners so they can be fixed at the source. Or better still, fix them yourself if they're under your control.
Who We're Looking For
- 5+ years of experience as a marketing or communications writer in B2B or technical SaaS. You can show work across short and long copy, not only one channel. Be ready to walk the team through how you handled briefs, stakeholders, and revisions.
- You've owned voice and quality for a team or product before. You've proposed style updates that others now follow, and made changes that improved consistency across what the team delivered.
- You've worked alongside brand teams before. You've applied voice and guidelines, and adapted your copy when positioning shifted.
- You take responsibility for tone and brand. You push back on stakeholders when a brief is wrong. You only escalate when the messaging is genuinely new, unclear, or needs a judgment call beyond what's been done before.
- You're genuinely comfortable with both short, high-stakes pieces and large, repetitive sets (hundreds of variants, strict limits, shared terminology). If you only want one of those, the role will frustrate you.
- You're comfortable with a developer-adjacent audience. You don't need to be an engineer, but you won't freeze when the subject is APIs, data extraction, or integrations.
- You work independently from a brief, ask good clarifying questions, and deliver clean first drafts. You're not precious about format-hopping in a single week.
- You take a workmanlike, production-minded approach. You're energized by velocity and getting work across the line, while holding yourself to a senior professional bar on quality and brand.
- You've turned rough, outdated, or machine-generated drafts into accurate, on-brand copy without treating the source material as someone else's problem.
- You've used a content management system and collaborative docs (Notion, Google Docs, spreadsheets, and even better, GitHub).
- You're fine with structured content, metadata, and character limits.
- Markdown is taken for granted, and you pick the editor that suits you (e.g., VS Code, Obsidian, Zed, or anything else that gets out of your way). You're at home in version-controlled environments, or you want to be and will put in the time to get there.
- You have native or near-native English. Copy is tight, accurate, and on voice. Typos and sloppy phrasing are rare.
- AI is part of daily work at Apify. You use it for drafting, transforming, and batching, and you edit AI output for judgment, risk, and voice. The team has built up a shared AI environment over time, with agents, skills, and references tailored to Apify's voice. You'll work inside it from day one.
How to Apply
Link to or attach at least two writing samples in different formats when you apply (for example, news-style or press-adjacent copy plus email or web). If everything in your portfolio is long-form thought leadership with no proof you can deliver short copy on a deadline, the fit is unlikely.
What You Should Deliver in the First Six Months
You get product and culture onboarding, access to style guides and workflow documentation, and introductions to people you'll work with often. If you're in or near Prague, plan for in-office time in the first months to build relationships. Either way, stay reachable during European business hours and be extremely responsive on Slack. We sometimes need copy edited on a US schedule, so be ready for flexible hours.
Month 1
- Learn Apify positioning at a level that lets you write credibly for press and partners. Complete a technical onboarding demo. You'll need to show that you can use the Apify platform and that the CLI doesn't scare you.
- Get familiar with the main types of requests and recent examples (press, partner copy, campaign strings, web copy).
- Own at least one end-to-end delivery from brief to published or sent copy.
- Get up to speed on using Claude Code and skills.
Months 2 - 3
- Carry a steady mix of ad hoc writing and editorial review, handling most execution yourself with support on trade-offs and escalations.
- Establish an editorial review rhythm and propose the first concrete updates to the style guide or reference material based on what you saw in samples.
- Build working relationships with the people who brief you, so lead times and expectations are clear.
Month 4 and beyond
- Be the default owner for this scope of work and the final reviewer on day-to-day marketing copy, with prioritization shared with the Head of Content.
- Operate with minimal supervision. Align on a strategic level, but manage your own pipeline.
- Keep the editorial quality program running, with preemptive and active improvements, not just last-minute rescue edits.
- Represent the content function in execution-level cross-team planning, including campaign timelines, copy ownership, and brief negotiation with PMM, partnerships, and social leads.
- Propose strategic changes to how marketing copy is produced across the company where you see repeated friction.
Why Should You Work at Apify?