Product Marketing Manager (video Cluster)

Product Marketing Manager

Apify's mission is to make the web more programmable. Why? We believe that humans have better things to do than fill in forms, compile Excel sheets of copy-pasted data, or search social media for hashtags. Those are jobs for a machine.

Apify collects billions of rows of data from all over the world for science, market research, or finding lost children. We make it possible for AI chatbots to interact intelligently, and we're actively involved in developing novel ways to work with generative AI like ChatGPT.

To support our mission, we're looking for a talented Product Marketing Manager to help us promote Apify's video scrapers (Actors) used by developers.

What you'll be working on?

Responsible for the development and execution of marketing strategy for a specific cluster of Apify Actors - Video Cluster (YouTube scrapers, TikTok scrapers, Amazon scrapers).

Work closely with the Product Manager & developers in your cluster to help shape the product roadmap based on customer insights, competitive trends, and market opportunities.

Develop and execute GTM strategies and successful product launches for new features and Actors.

Conduct competitive analysis and intelligence gathering to identify opportunities for your cluster.

Conduct customer research through interviews, surveys, and usage data to identify the main use cases, pain points, and adoption barriers.

Understand the needs of current and future customers and prepare tailored product messaging, brand differentiation, marketing content, and collateral.

Collaborate with other PMMs, share learnings, and contribute to improving team processes and marketing frameworks across clusters.

Measure and report on the performance of your marketing initiatives, from awareness to adoption and revenue.

Identify industry trends and monitor competing products to come up with new hypotheses and recommendations for future growth.

Keep the marketing and product teams up to date on the latest platform changes, content trends, and AI developments in the video data space.

They say there are no perfect candidates, but you might be the one if you have:

You have 3+ years of experience in B2B product marketing, ideally in a tech startup or SaaS environment with a thriving developer community and product-led sales model.

You have a proven track record of developing and executing successful GTM and product marketing strategies, from user research to launch to optimization.

You understand the video and social data landscape (YouTube, TikTok) and are curious about how developers, marketers, and analysts use this data.

You can grasp complex technical topics (APIs, integrations, web scraping, automation) and turn them into clear and relatable marketing stories for both technical and non-technical audiences.

You have experience working on products related to data, APIs, AI, or automation and are comfortable explaining technical concepts clearly.

You're a strategic thinker who knows how to prioritize in a fast-paced environment, focusing on what has the most impact.

You have a genuine passion for web scraping or data extraction, the latest in AI advancements, and how they unlock greater value for users.

You have exceptional organizational and multitasking skills and thrive when collaborating across various teams.

You have excellent written and verbal skills in English.

Technical background or experience with web scraping, APIs, or automation is a strong plus.

What we expect from you in the first 6 months:

You will start as an individual contributor within our Video cluster team. Your first goal is to become a productive contributor familiar with our products, use cases, and customers. You will do that by working on your one, three, and six-month goals below.

This role requires regular communication with multiple stakeholders and teams across the company. Your onboarding should be spent mostly in the Prague office to get to meet everyone.

By the end of the 1st month, we expect you to:

• Complete the general onboarding process.
• Build your own Actor (or integrate an existing one) to learn the Apify platform and products you are expected to market from a user's perspective.
• Know all the relevant stakeholders through 1on1 meetings.
• Have reviewed our current customer journey and had at least five calls with customers for your cluster. The goal is to identify the most common use cases, pain points and benefits.
• Know the most successful use cases for the Actors in your cluster, in and out, and can demo a workflow in a popular integration.
• Know where to find and how to interpret data on retention, number of users, and revenue and can identify key metrics.
• Be familiar with the three different pricing models Apify deploys.

By the end of the first 3 months, we expect you to:

• Deeply understand all the Actors in your cluster.
• Conduct a competitive analysis of your Actors to grasp the market landscape and identify key differentiators.
• Reach out to existing customers to learn about their primary concerns, challenges, and use cases of your Actors.
• Gain insights into the marketing channels through which Apify acquires customers for these Actors, and propose new channels we should try.
• Achieve early successes by developing and implementing initial marketing strategies or campaigns for your cluster.

From month 4 onwards, we expect you to:

• Actively contribute to the marketing strategy, aligning it with our mission and the current quarter's OKRs.
• Understand the user data related to your cluster and use it to influence the adoption of features and acquisition of new customers.
• Take full ownership of the marketing roadmap for the Video cluster, ensuring it aligns with customer needs, market trends, and company goals.

Why should you work at Apify?

• Space, support, and autonomy for personal growth, with a direct impact on our success
• Full-time position in Prague at our amazing office located in Lucerna Palace, Prague, Czech Republic
• Option to work remotely
• Flexible working hours
• Nobody counts holidays as long as the work gets done
• Stock options and profit sharing
• Free Multisport card
• We welcome pets, kids, and bikes at the office
• Epic team buildings and offsites with biking, canoeing, and other adventures
• Solid education and training budget, conference tickets, internal "Eat & Learn" sessions, and the possibility to work across teams
• Generous hardware budget
• Free lunches every day when working from the office
• Unlimited supply of coffee and snacks
• Free entry to the wonderful Prague Zoo
• Ping-pong, chess, PS5, lightsabers, foosball league after lunch