Fitness Sales General Manager

Fitness Sales General Manager

At Anytime Fitness, we're not just a gym—we're a community. We believe in empowering people to transform their lives through fitness, accountability, and support. Our facilities offer state-of-the-art equipment, dynamic group training, personal training and a passionate team committed to helping members crush their goals.

We're looking for a high-energy, results-driven Fitness Sales General Manager who thrives in a fast-paced environment and knows how to lead a team to success.

Position Summary

As the Fitness Sales General Manager, you will oversee daily operations, lead membership and PT sales, manage and develop staff, and ensure a high standard of service across the board. This is a leadership position with a strong focus on sales, customer retention, and team performance.

Key Responsibilities

• Sales Leadership: Drive new sales and upsell existing services. Set and exceed monthly sales targets.
• Team Management: Recruit, train, and manage personal training staff. Create a high-performance, positive culture.
• Customer Experience: Ensure a welcoming, clean, and motivating environment for all members. Resolve member concerns professionally and efficiently.
• Operations Oversight: Maintain daily operations including scheduling, inventory, cleanliness, and safety compliance.
• Marketing & Outreach: Coordinate local outreach and social media promotions to grow brand awareness and bring in new leads.
• Financial Management: Track KPIs, client retention, and report weekly/monthly performance to senior leadership.

Qualifications

• 1+ years of experience in sales, preferably in the fitness or service industry
• 1+ years of leadership/management experience
• Proven track record of meeting or exceeding sales goals
• Strong interpersonal, communication, and leadership skills
• Self-motivated, disciplined, and highly organized
• Proficient in CRM software

Benefits

• Competitive base salary with uncapped commissions and monthly bonus
• Paid time off and sick time
• Free gym membership
• Health insurance reimbursement
• Opportunities for career advancement within a growing company

Submit your resume and a brief cover letter telling us why you're a great fit for this role.