Legacy Marketing Manager

Legacy Marketing Manager

We're Anthony Nolan. We're here to uncover the answers inside us. Answers for people with blood cancer and blood disorders. Answers that will not only improve lives today but save them tomorrow.

By uniting people and science, we're growing our world-leading stem cell register, so everyone who needs a transplant, can find their lifesaving match. We're currently giving four people a day another chance to live.

Driven by patients, backed by stem cell donors, and powered by science, we won't stop until we've unlocked the cures, treatments and transplants that will transform the future for more patients. And together, we can reach the remarkable day where every patient who needs us can not only survive, but thrive.

If you're inspired by this vision, and feel you have the skills and experience we need to help achieve it, we'd love you to join our lifesaving team.

We are looking for a Legacy Marketing Manager to join our Fundraising team.

Job Summary

As a key role within the Fundraising Division, the Legacy Marketing Manager will work to achieve the essential long-term legacy income that helps Anthony Nolan to save the lives of people with blood cancer and blood disorders.

You will do this by shaping and implementing our legacy marketing plans to achieve our long-term income goals. You will develop an audience-centric and insight-driven legacy marketing programme to attract and steward potential legators. You will also have line management responsibility and oversee our legacy administration work.

Key Responsibilities

These include but are not limited to:

• Develop and manage our legacy fundraising, setting and achieving agreed targets to help us to grow our long-term legacy income.
• Plan, develop and implement high impact, audience-centric legacy marketing campaigns to attract new legacy pledgers, considerers and enquirers. This includes activity across a range of channels from social media, digital, telemarketing, direct mail and events.
• Develop and implement compelling supporter journeys to effectively steward potential legators.
• Ensure that all legacy marketing campaigns are managed efficiently and effectively.
• Track, report and benchmark results to inform decision making for future activity.
• Overall management of our annual legacy income; management of our legacy administration, including overseeing the external legacy admin support.
• Build and maintain sustainable, constructive relationships with the team, colleagues and key external suppliers.
• Provide internal resources for learning about legacies, to aid awareness.
• Collaborate to ensure integrated planning for legacy marketing with the wider teams: Individual Giving, other fundraising teams, the register team, marketing and content along with other colleagues to identify sustainable ways to deliver our Fundraising strategic plan.

Essential Attributes

• Experience of creating and managing large scale, multi-channel, audience-centric and insight-led response-driving fundraising or marketing campaigns
• Demonstrable track record of achieving legacy fundraising success through integrated communications to individual supporters, with experience of effective supporter stewardship to drive loyalty
• A track record of developing and meeting targets within budget
• A working understanding of legacies and the legacy administration process and experience of working with solicitors and online will writing partners.
• Experience of producing financial analysis to improve lifetime value, including detailed income and expenditure budgets and reforecasts
• Experience of line management and coaching to achieve agreed goals
• Excellent written and verbal communication skills and project management skills
• Confident use of Microsoft Teams, Microsoft Office, Excel and First Class.
• Ability to understand, interpret and review plans based on complex information and situations

What's in it for You?

• A competitive salary
• 27 days annual leave, pension scheme, childcare vouchers, access to counselling via a 24-hour Employee Assistance Programme
• A stimulating work environment full of opportunities to learn and develop
• Life Assurance of four times annual salary
• Travel season ticket loan, Cycle to work Scheme
• And more! (further details on our Life at Anthony Nolan page)

Release your remarkable, join our team and give someone another chance to live.

Anthony Nolan is a Disability Confident Committed and Living Wage accredited employer.

All applicants must be able to demonstrate the right to work in the UK.