Brand And Content Marketing Manager

Brand And Content Marketing Manager

Founded in 2004, Anatomage is a world-leading health care technology company. Anatomage offers 3D medical imaging software and hardware for diagnosis, treatment planning, customized surgical devices, and anatomy education in both the dental and medical industries.

We are seeking a dynamic and experienced Brand and Content Marketing Manager to join our Marketing team! In this role, you will lead a creative team to strategize, develop, execute and optimize overall content strategy programs, including content campaigns, product launches, branding initiatives, and other content-related strategies that align with the company's goals and enhance brand visibility.

*This is an on-site position and will require reporting to our headquarters location in Santa Clara, CA.

What You'll Do

• Design and implement comprehensive content strategies, including quarterly content and targeted advertising campaigns, to increase product awareness, generate demand and drive lead generation
• Develop, maintain, and refine the core messaging for the company's brand, products, and value propositions, ensuring that content resonates with various audience segments and aligns with the overall marketing strategy
• Spearhead product marketing launch campaigns by crafting compelling messaging, defining unique value propositions, and producing high-impact promotional material such as press releases, videos, social media posts, and email campaigns
• Act as the primary resource for developing a wide range of content, including advertisements, company collateral, brochures, white papers, blog posts, infographics, and materials for product launches
• Write engaging video scripts and collaborate with the production team to create high-quality video content that supports marketing initiatives and product promotions
• Oversee Anatomage's webinar programs, including selecting speakers, reviewing and approving webinar content and topics, and hosting the sessions
• Create, maintain, and update website content. Provide support in the development and expansion of the website features as needed
• Assist in creating media lists, conducting outreach for new product launches, and maintaining positive relationships with local new outlets
• Oversee and ensign the visual performance of content marketing initiatives using metrics, KPI's, providing insights and recommendations for optimization
• Work closely with other departments such as lead generation, events, sales, product development, and customer support team to ensure cohesive messaging and integrated marketing efforts
• Lead, mentor, and develop a high-performing content team, fostering a collaborative and innovative work environment