Growth Marketing Specialist

Growth Marketing Specialist

The Amherst Group's companies are comprised of leading real estate investment and advisory firms with a mission to transform the way real estate is owned, financed and managed. Amherst leverages its proprietary data, analytics, technology, and decades of experience to seek solutions for a fragmented, slow-to-evolve real estate ecosystem and to materially improve the experience for residents, buyers, sellers, communities, and investors. Today Amherst has over 1000 employees and $14.1 billion in assets under management.

Over the past decade, Amherst has scaled its platform to become one of the largest operators of single-family assets and has acquired, renovated, and leased more than 46,000 homes across 32 markets in the U.S. The firm delivers customized, stabilized cash-flowing portfolios of assets to its investors, wrapped in all the ongoing services required to manage, own, and finance the asset including property management, portfolio management, and a full capital markets team. In addition to its single-family rental platform, Amherst's debt business pursues two distinct credit strategies in mortgage-backed securities and commercial real estate lending. Over its 25-year history, Amherst has developed a deep bench of research and technology talent, and leverages data and analytics at every stage in the asset lifecycle to improve operations and preserve long-term value for our investors and the more than 188,000 residents the firm has served.

We're looking for a Growth Marketing Specialist with 3–5 years of experience to lead demand generation and conversion efforts across the leasing funnel in the fast-growing Single-Family Rental (SFR) industry. This role is ideal for a marketer who thrives at the intersection of data, operations, and strategy — and understands how to move prospective residents from search to signed lease efficiently and cost-effectively. The ideal candidate has a natural curiosity about real estate and the related consumer behavior for single-family renters.

Key Responsibilities

• Monitor and optimize performance across the full funnel: lead → tour → application → lease executed.
• Manage daily reporting and optimization of lead nurturing and acquisition efforts across digital platforms (Paid Search, email/SMS, syndication partners/channels, and offline sources)
• Develop and execute A/B tests for creative, CTAs, landing pages, and listing descriptions to increase conversion rates and lead quality.
• Partner with internal teams (e.g., product, leasing teams) to align campaigns with availability, market seasonality, and leasing priorities.
• Track and improve cost per lead (CPL) and cost per lease (CPLx) while increasing overall marketing ROI.
• Manage UTM tracking, CRM flows, and attribution reporting to ensure accurate lead source data.
• Leverage market-level insights to inform localized content
• Analyze performance data and generate clear insights for weekly and monthly reporting.

What we are looking for:

• 3–5 years of hands-on experience in growth or performance marketing.
• Demonstrated success driving measurable lift in leads and improved conversion rates
• Strong understanding of KPIs and funnel metrics, with ability to identify and act on performance trends.
• Excellent analytical skills — comfortable working in Excel/Sheets, dashboards, and performance reporting tools like Tableau.
• Ability to collaborate across teams and manage multiple projects and timelines simultaneously.
• Comfortable working in a fast-paced, test-and-learn environment where priorities shift based on performance and leasing goals. We move quickly!

Nice to haves:

• Understanding of SEO/GEO best practices for listing optimization and neighborhood-level content.
• Ability to write or edit copy and marketing content that aligns with both brand and performance goals.
• Experience with content management tools such as Strapi or WordPress.
• Experience working with or in Salesforce Marketing Cloud.

Our full-time employee benefits include:

• A competitive compensation package, annual bonus, 401k match
• Flexible PTO including 7 paid holidays, 1 floating holiday, and 1 volunteer day
• Employer-paid benefits (medical, dental, vision, health savings account)
• Professional career development and reimbursement
• Up to 16 weeks paid maternity leave; up to 4 weeks of paid parental leave
• Backup childcare offered through Bright Horizons

Amherst is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.