Brand Marketing Specialist - Performance

Brand Marketing Specialist- Performance

Hybrid Salomon Full time

Moorabbin Airport, Victoria, Australia

Requirements

Born in 1947 in the heart of the French Alps, Salomon is a global leader in outdoor sports and lifestyle innovation. With a passion for performance and design, we create gear that empowers people to explore and push boundaries. As part of Amer Sports, you'll be joining a global network of iconic brands with strong growth ambitions.

The Brand Marketing Specialist – Performance is responsible for building Salomon's Run brand presence across Australia and New Zealand through culturally relevant campaigns, community moments and partnerships.

This role brings Salomon into run, outdoor and lifestyle spaces, creating brand moments that resonate beyond traditional performance and drive cultural impact.

Key Responsibilities

• Manage and grow a portfolio of Running specialty and sporting goods accounts, delivering sales and profit targets
• Execute seasonal sell-in processes including pre-lines, range presentations, and orderbook management
• Build and implement joint business plans with key retail partners
• Analyse sales, margin, and sell-through data to identify growth opportunities and re-order opportunities
• Drive in-store and online execution excellence to enhance the consumer experience
• Collaborate cross-functionally with merchandising, marketing, and eCommerce teams
• Support and execute trade marketing initiatives, activations, and local events
• Build strong relationships with buyers, store staff, and key stakeholders across accounts
• Deliver product training and technical education to retail teams
• Manage forecasting, budgets, and account planning to ensure achievement of seasonal targets

About You

You are a commercially driven sales professional with a passion for running and the outdoor industry. You thrive in a fast-paced, field-based role, enjoy building relationships, and are confident influencing retail partners to drive performance.

Key responsibilities:

• Execute performance brand campaigns and activations that connect Salomon with culture, creativity and lifestyle communities.

• Deliver brand-first moments designed to cut through and drive relevance.
• Build and activate run communities through events, collaborations and brand moments.
• Identify cultural opportunities that position Salomon authentically within the performance space
• Develop and manage the Performance Ambassador and KOL program.
• Identify creators, tastemakers and cultural leaders who align with the brand and drive influence.
• Manage relationships, gifting, content collaborations and activations.
• Ensure all performance executions feel premium, aspirational and culturally relevant
• Uphold brand guidelines while enabling creative expression aligned to run audiences.
• Manage performance marketing investment and track performance across initiatives.
• Share insights and learnings to continuously refine strategy

What we are looking for:

You will bring a passion for the outdoors and running and can demonstrate an understanding of the Consumer, their media consumption and shopping habits. Demonstrated experience in management of content development, execution, and delivery on time, stakeholder management of omnichannel campaigns to exceed consumer expectations will be paramount for success in this role.

Having an understanding of the importance of eCommerce as a single channel and how this interacts within the wider retailing environment is needed to be successful in the role, along with proven analytical capabilities, track record in data 'mining' to provide insights into consumer habits, developing opportunities to benefit supplier, retailer, and ultimately, the Consumer.

You will demonstrate knowledge and track record of utilising Facebook, Instagram, and Twitter, including campaign execution and performance monitoring and presenting concepts and plans to customers and agencies

What's on offer

• Competitive salary package + car allowance + bonus + super
• Generous staff discounts across Salomon and Amer Sports brands
• Product allowance
• Parental Leave Top-Up Program
• Employee Assistance Program (EAP)
• Ongoing training and career development opportunities
• The opportunity to be part of a global, growing business

Why Join Us?

At Salomon, we believe in creating a culture where people can thrive, grow, and push their limits. You'll be part of a collaborative, high-performing team with access to global opportunities and career pathways.

Equal Opportunity Employer

We recognise that no candidate will meet every requirement. If your experience is slightly different but you believe you can add value, we'd love to hear from you.