Directeur Senior Du Marketing De Croissance | Senior Director Of Growth Marketing

Senior Director of Growth Marketing

Altitude Sports is a Montreal-based leading ecommerce retailer in Canada, working and playing at the intersection of fashion and the outdoors. Founded in 1984, the company offers best-in-class advice on premium gear and technical apparel, a members-only benefits program, and a curated selection of products for outdoor adventures and urban pursuits. Our team is united by a passion for excellence, bringing together diverse talents and interests. Despite our growth, we remain true to our roots as the local shop nearly 40 years ago. Dedicated to sustainability, we strive to minimize our environmental impact, ensuring our love for the outdoors is matched by our commitment to preserving it.

Our vision is to be the biggest little shop. Our mission is to equip our clients with the most durable and well-designed goods through an ecommerce experience that's unequaled. Our values are to put the customer first, just say it, run with it, and have fun.

The role of Senior Director of Growth Marketing involves:

• Develop and execute a growth marketing strategy that integrates marketing initiatives, innovative promotions, conversion optimization, and customer experience enhancements to drive business results.
• Leverage our tech stack to its full potential, identifying opportunities to automate, optimize, and scale growth initiatives.
• Lead new growth projects by presenting proposals to Exco that identify revenue impact, implications, and resources.
• Responsible for the Marketing Technology budget.
• Own the customer acquisition, retention, and lifecycle marketing strategies to maximize revenue and profitability.
• Lead and mentor a team of growth marketers, performance media managers, and retention specialists.
• Collaborate with Product on conversion rate optimization (CRO) and other departments including Data, Engineering, Customer Service, Merchandising, Ops, Integrated Marketing, and Creative teams to drive scalable growth initiatives.

Performance Marketing & Acquisition:

• Oversee the performance and strategy of all paid acquisition channels—including PPC, paid social, display/video, and affiliate marketing—by ensuring accountability and alignment with business objectives.
• Drive efficiency in customer acquisition, maximizing ROI and customer LTV while maintaining a competitive CPA.

Retention & Lifecycle Marketing:

• Drive retention and loyalty programs through CRM, email, and SMS.
• Develop personalized customer journeys that improve repeat purchase rates and customer lifetime value (CLV).
• Leverage customer insights, segmentation, and predictive analytics to optimize lifecycle marketing.

Data & Analytics:

• Own growth KPIs, including new customer acquisition, CAC, repurchase rate, order frequency, and LTV.
• Implement and improve attribution models and incrementality methodologies to measure marketing performance accurately.
• Use data-driven insights to refine targeting strategies and enhance marketing performance.
• Partner with the Data & Analytics team to build dashboards, reporting frameworks that drive decision-making and the overall marketing data stack.

Who you are:

• 10+ years of experience in growth marketing, performance marketing, or digital marketing, with at least 5 years in a leadership role.
• Proven track record of driving demand and significant revenue growth in an eCommerce or direct-to-consumer (DTC) environment.
• Expertise in paid media platforms (Google Ads, Meta, TikTok, etc.), SEO, affiliate marketing, and CRM strategies.
• Strong analytical skills with experience using tools such as Google Analytics, Looker, Tableau, or similar BI platforms.
• Experience managing multi-million dollar marketing budgets with a focus on ROI and efficiency.
• Strong leadership and team-building skills, with experience managing cross-functional teams.
• Hands-on experience with A/B testing, conversion rate optimization (CRO), and data-driven experimentation.
• Excellent communication skills, with the ability to influence and align stakeholders across departments.
• Knowledge of AI-driven marketing tools, automation, and customer segmentation strategies.
• Prior experience in the outdoor industry is an asset.

What's in it for you:

• Discounts on outdoor and fashion brands for you and your family.
• Full access to Telemedicine services.
• Comprehensive health and dental coverage.
• 5 Personal Days.
• 20 hours of paid to volunteer and support our community.
• Learning and development opportunities.
• Flexible working home-office options.
• A modern workspace in the heart of Montreal's Little Italy for local candidates.
• A chance to participate in social committees, sports teams, group outings, and contests.

Altitude Sports is committed to cultivating a work environment that champions inclusivity. We empower each team member to embrace their authentic selves and celebrate the diverse perspectives that uniquely enrich our collective. We extend a warm invitation to all individuals irrespective of factors such as race, national or ethnic origin, color, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, or disability. We can't wait for you to create your own adventure with us!