Associate Marketing Manager

Associate Marketing Manager

The world's most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients' own research content. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

AlphaSense is looking for a smart, agile marketer to drive awareness, interest and adoption in key industry verticals in the APAC region, which covers a total of 8 key markets. As a Marketing Specialist, you will oversee the execution of the demand generation strategy, manage campaign execution, and develop field marketing initiatives, including tradeshows, conferences, and owned events, to drive sales revenue.

You are skilled in many marketing disciplines such as integrated campaign management, developing third party marketing channel partnerships, building and executing a regional event strategy and creating response oriented copy and content.

You will work cross-functionally to bring a variety of campaigns to market and be a key cross-functional partner to our teams in the region. This role will be located in Singapore and report to the APAC Marketing Manager.

What You'll Do:

• Partner with regional sales teams to ensure alignment of regional marketing and sales goals, enable sales success and maximize pipeline contribution.
• Support demand generation and integrated campaigns in APAC, by working with global marketing counterparts based in the US to ensure alignment with global objectives and best practices. This will include identification of appropriate marketing channels and potential marketing partnerships, influencers, and sponsorships in the region.
• Support development of regional field marketing strategy and execution of conferences, tradeshows and customer events.
• Work with global marketing teams to ensure campaigns assets are localized and relevant for APAC, including content, messaging and creative.
• Measure, track and report the effectiveness of activities and provide recommendations for future campaigns/programs/events.
• Participate in various company initiatives and projects as requested
• Undertake individual tasks of a marketing plan as assigned
• Travel regionally and internationally will be required for this role (30-40%)

Who You Are:

• 4-5+ years in marketing related roles preferably in B2B SaaS
• Experience in creating and executing demand generation campaigns
• Experience producing content for specific delivery channels (email, blog, website, newsletter)
• Ability to thrive in a fast-paced environment, within a high growth company
• Strong project management and collaboration skills with the ability to multitask, prioritize and communicate within the team and with key stakeholders
• Demonstrated ability to build collaborative relationships with sales organizations to create alignment and accountability to jointly achieve goals and targets
• A strong understanding of the marketing and sales funnel both from a lead to pipeline generation perspective and a pipeline to close perspective
• Familiarity with marketing technologies a plus (Marketo, Salesforce, Outreach, ON24, etc)
• Excellent verbal and written communication skills
• Proficiency with the GSuite and Zoom
• Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Well-organized and detail-oriented
• BA/BS degree or higher

AlphaSense is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense's commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.