Sales Director Online (m/w/d) - Remote Eligible

Job Title

Job Description

Your Responsibilities

We are scaling from 80 million euros to 500 million euros+. This doesn’t happen with managers – it happens with doers. You will take full responsibility for our performance marketing: 5 teams, true P&L ownership, and the mandate to make this area the growth engine. You don’t wait for instructions. You analyze, decide, execute – and quickly correct.

You build and lead 5 high-performance teams: Meta, SEA, CRM, Marketplace, and Onsite – disciplinarily and professionally. You establish a culture of excellence: You challenge and foster your team through targeted coaching and clear expectations, so everyone can grow beyond themselves.

P&L responsibility for our other own brand shops (Primum, Müllers Naturhof, petsPremium) and the marketplace business – not just budget management, but the freedom to invest capital where it brings maximum ROI. You manage 8+ million euros AdSpend and scale with clear CLV/CAC ratios to 30+ million euros, showing growth levers.

You are in charge of the performance channels of our focus brands: Wolfsblut, Wildes Land, and Arden Grange. You know how to turn brands into growth cases within their CI and operationalize them.

You understand that performance marketing in 2026 is not just media buying – you drive the creative engine with it: data feedback to the creation, testing roadmaps for creatives, and you know that the best media buy doesn’t bring anything without the right creative.

Technical and strategic ownership for the entire online sales and performance marketing area.

You scale results, not just headcount: You identify and implement AI tools and automations to eliminate manual processes and double the speed of your teams. You ensure that we are always technologically one step ahead – from bidding algorithms to AI-assisted content creation.

You use our matrix organization not as an approval marathon, but as a resource pool: You mobilize brand, tech, and product for your growth goals. You are a sparring partner on equal footing with our brand directors – we win together as a team, each with their clear role.

What You Bring

Several years of leadership experience in performance marketing with measurable results – no theory, but proven scaling.

You make quick decisions with microlearnings, work hypothesis-driven, and always question further – speed beats perfection.

You see AI not as a gimmick, but as a decisive competitive advantage (force multiplier). You have experience in using tech solutions for operational excellence.

You address problems as they arise – not when they escalate. You don’t shy away from uncomfortable conversations, but always remain constructive.

Numbers are your language. You smell anomalies in dashboards before others do.

You have proven that you don’t just survive in complex organizations, but use them for your goals.

You understand the connection between creative and performance – and can control both. You win discussions with arguments and data, not politics.

What We Offer You

Responsible, exciting, and varied tasks with a lot of room for creativity in a dynamic company that lives flat hierarchies and an open, relaxed working atmosphere where everyone is on a first-name basis.

A friendly, open team consisting of about 340 employees in Munich, Leipzig, and Albourne (UK) with several beloved office dogs at our locations.

Flexible working hours (based on trust-based working time), home office options including cost contribution for your home office equipment and the possibility to work from abroad for several months.

28 days of vacation entitlement as well as the possibility to take up to 20 days of unpaid leave and special leave!

Various internal and external further education opportunities that you can choose independently according to your interests.

Various employee discounts

• for humans and pets!

Regular team, company, and family & friends events

Need a break? Relax in our social area equipped with a foosball table or challenge your colleagues to a Mario Kart battle (or another Nintendo Switch game) on our cozy sofa area!

Don’t like reheated food? Ordering food takes too long? In our office, you have a high-quality, fully equipped kitchen at your disposal where you can whip up a storm or bake amazing cakes!

Coffee, cocoa, tea, and other cool soft drinks like water and juices as well as fresh fruit, small snacks, and a fully stocked candy drawer are available to you for free.

Many other great benefits that we are happy to introduce to you in the course of the recruitment process!

Interested?

Then we look forward to your application with cover letter and resume as well as the indication of your earliest possible start date and your salary expectations.