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Growth Marketing Manager - Remote Eligible
Own the growth strategy across paid, owned, and earned channels to drive user growth.
Remote
Mid-Level
3 weeks ago
✨ About The Role
- The Growth Marketing Manager will be responsible for developing and executing multi-channel growth strategies across various platforms.
- This role involves owning marketing campaign execution from ideation to launch, collaborating with internal teams to deliver performance-driven campaigns.
- The candidate will conduct A/B testing to maximize conversion rates and reduce customer acquisition costs (CAC).
- Designing and implementing data-driven lifecycle campaigns to improve user activation, engagement, and retention will be a key responsibility.
- The role requires tracking and optimizing key performance metrics, leveraging analytics tools to measure campaign effectiveness.
âš¡ Requirements
- The ideal candidate will have over 5 years of growth marketing experience, particularly in a product-led SaaS startup environment.
- A proven track record of scaling user acquisition through a combination of paid, organic, and lifecycle strategies is essential.
- Experience in building and refining multi-segment B2C and B2B funnels, along with their associated KPIs, is required.
- The candidate should have a strong interest in marketing to technical and finance-savvy audiences, such as algorithmic traders and developers.
- An adaptable and growth-oriented mindset is crucial, with a focus on continuous improvement and results-driven strategies.
- Excellent communication skills are necessary to ensure cross-functional alignment and maximize impact.
About Alpaca
API-first stock and crypto brokerage platform