✨ About The Role
- The Director of Marketing will be responsible for developing and executing marketing strategies to grow awareness and drive demand for Alloy Automation's integration development platform
- The role involves a mix of demand generation, digital marketing, marketing operations, ABM, product marketing, and more
- Key performance indicators include growing targeted website traffic, increasing MQLs, and maximizing demo bookings for the sales team
- The successful candidate will need to understand the psychology of developers and product managers to create effective marketing strategies
- Constant experimentation, data-driven decision-making, and staying up to date on market trends are essential aspects of the role
⚡ Requirements
- Minimum of 5 years of experience in a similar marketing role with a track record of successful campaigns and strategies
- Strong analytical skills combined with a creative mindset to develop innovative marketing approaches
- Experience working with technical products and audiences, or a quick learner in this area
- Ability to collaborate cross-functionally with sales, product, and engineering teams to achieve company goals
- Comfortable owning lead generation KPIs and revenue numbers, with a hyper-analytical approach to tracking and analyzing metrics