Marketing Specialist (bienenstock Natural Playgrounds)

Marketing Specialist

At Bienenstock Natural Playgrounds, we believe in the power of nature to transform. Our team of designers, educators, builders, and nature advocates is on a mission to connect children with the natural world through thoughtfully designed play environments and educational experiences.

We don't just build playgrounds—we build meaningful experiences in nature that provide space for growth, creativity, and connection.

We are seeking a curious, hands-on Marketing Specialist to execute campaigns driving awareness through to lead generation. Reporting to the Director of Marketing, you'll execute projects and campaigns across a variety of channels, including social, PR, email, print, digital channels, and more.

This role is perfect for someone who loves the outdoors, thrives in a growing company, and wants to grow in experience across marketing channels.

Key Responsibilities

Campaign & Sales Support

• Create and distribute emails and newsletters to engage, nurture, and convert leads.
• Collaborate with the graphic designer to edit, update, and review sales collateral, conference materials, and other assets that support the sales team.
• Support the Director of Marketing to ensure timely follow-up, consistent messaging, and alignment with lead-generation goals.
• Monitor and route inbound leads from social media and other channels to the sales team in a timely manner.
• Research to expand contact lists and support business development efforts.
• Execute advertising campaigns across selected platforms, track performance metrics, and optimize placements in line with strategic guidance from the Director of Marketing.

Content & Digital Presence

• Collaborate with the SEO Manager and coordinate with team members across the organization to execute, write, edit, and review website copy, blog posts, and more to inform and convert prospects.
• Collaborate with the SEO Manager to ensure content is optimized for search visibility and lead generation.
• Create captions for existing videos and imagery and post social media content to social channels to drive reach and engagement.
• Maintain accurate, on-brand messaging and imagery across all touchpoints.

Project Management

• Manage timelines and task lists, tracking progress to meet deadlines.
• Communicate updates and feedback clearly to team members and key stakeholders.
• Ensure deliverables meet quality standards and are delivered on time and within budget.

Performance & Reporting

• Use tools like HubSpot, Google Analytics, and platform insights to monitor performance.
• Track key metrics and report results to the Director of Marketing.
• Provide recommendations based on results and trends in the marketplace.

Qualifications

• Recent graduate to 5 years of marketing experience (open to mid-career marketers ready to grow).
• Strong writing and editing skills required; portfolio or samples are encouraged.
• Familiarity with email marketing platforms, social scheduling tools, or basic design software (e.g., Canva, Adobe) is a plus.
• A degree in marketing, communications, journalism, or a related field is nice to have but not required.
• Strong project management skills including goal setting and timeline management.
• Strong verbal and written communication skills.
• Collaborative and receptive to feedback, comfortable working in a growing company.
• A self-starter attitude with an ability to deliver high-quality work with minimal supervision.
• Organized, detail-oriented, and capable of managing multiple projects and deadlines.
• Curious and eager to learn with a passion for the outdoors and a desire to support community-focused projects.
• Willingness to learn and grow in a dynamic environment in marketing.
• Willing to travel up to 25% for conferences, events, and project support.

Why Join Us

• Gain hands-on experience across marketing channels.
• Receive mentorship and direction from an experienced Director of Marketing with 15+ years of experience in the field.
• Be part of a mission-driven team bringing nature-based learning and play to communities across North America.
• Performance-based growth opportunities.