Head Of Brand Marketing (social & Influencer Marketing)

Head Of Brand Marketing

Our eCommerce client is looking for a Head of Brand Marketing to join their team full-time! This role will be hybrid in Central Jersey and you will be required to come onsite Mondays, Tuesdays, and Thursdays.

The ideal Head of Brand Marketing must have the following experience:

• Minimum 6+ years of relevant work experience, 3+ years of team management
• Expertise in brand strategy, influencer marketing, social media, and PR management.
• Strong project management skills with the ability to prioritize in fast-paced environments.
• Proficiency in community management platforms (e.g., Facebook Groups, VIP systems).
• Experience with UGC management tools, influencer/PR platforms, and internal dashboards.

Responsibilities Include:

• Influencer & Affiliate Leadership:
  • Develop and oversee influencer programs, ambassador networks, and affiliate operations (acquisition, onboarding, payouts, and campaign planning).
  • Build and maintain partnerships with agencies and affiliates to maximize ROI and revenue growth.
  • Lead strategic initiatives to drive awareness, UGC, and commerce through influencer and affiliate channels.
• Social Media & Community:
  • Define and execute social strategies, content pillars, and platform-specific tactics.
  • Collaborate with Creative to produce engaging assets that fuel storytelling and campaigns.
  • Manage community engagement and nurture advocates to strengthen brand loyalty.
• PR & Brand Communications:
  • Develop and execute PR strategies, including storytelling, reputation management, and reactive communications.
  • Build strong media relationships across key verticals and manage press deliverables (releases, pitches, seeding kits, editorial calendars).
  • Ensure consistent, compelling brand messaging across all channels and touchpoints.
• Cross-Functional Collaboration:
  • Partner with Performance Marketing on creator whitelisting, paid amplification, and content insights.
  • Align with Creative and Retention teams to ensure brand consistency and support lifecycle campaigns.
  • Provide actionable feedback to inform brand strategy and product development.
• Analytics & Optimization:
  • Track KPIs for influencer ROI, affiliate revenue, engagement, and reach.
  • Measure channel impact on awareness, acquisition, and retention goals.
  • Test emerging platforms and partnership models to expand brand presence.

Benefits include bonus opportunity, PTO, flexible holidays, medical insurance, 401K and continued education opportunities.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to: marie.hanan@jobalert.creativecircle.com

**Please do NOT change the email subject line in any way. You must keep the JobID: MH18-1972670 -- in the email subject line for your application to be considered.***Marie Hanan - Solutions Delivery Manager

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 12/18/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.

Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.