Sport Product Marketing

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We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location: Bangkok

Job Summary: Sport Product Marketing

Scope of works and tasks:

Develop Go to Market plan and implement marketing strategies and campaigns to drive subscribers and revenue.
Define the target audience and key messages to effectively reach and engage the target audience.
Manage all marketing materials displayed across all broadcast platforms on AIS PLAY and create engaging marketing content, including match day, big matches, fixtures, results as well as develop interesting and viral topics.
Design the customer journey, manage end-to-end implementation, and ensure successful deployment.
Monitor sales performance, prepare reports, and analyze data to ensure targets are met and optimize future marketing initiatives.
Motivate and maintain relationships with partners and work closely with them.
Work closely with cross-functional teams, including communication, public relations, social media, technical, and internal designers.
Manage the budget effectively to ensure marketing initiatives are executed within allocated resources.

Qualifications:

A degree in Marketing, Business Administration, Sports Management, or a related field.
Proven experience in marketing, especially within the sports industry.
Ability to plan and execute campaigns that drive revenue and fan engagement.
Creative, strategic thinker with a Sports passion to create engaging marketing campaigns or promotions.
Knowledge of the clubs, players, and commercial of the football league and all Sports is an advantage.
Experience in social media marketing, sport KOLs/influencers, content creation, sport online campaigns to effectively reach audiences.
Strong written and verbal communication skills for dealing with cross-functional teams.
Knowledge or skills in using AI is an advantage.

Recruiter: Alisa Promchotchai (อลิสา พรหมโชติชัย)

Marketing Specialist (sport Product Marketing)