Digital Marketing Specialist

Digital Marketing Specialist

Become a part of Thailand's no.1 Digital Service Provider, who strives to provide the best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location: Bangkok

Job Summary: MPay is seeking to recruit a Digital Marketing Specialist to help drive business growth in the digital era, particularly in the area of Online Payment Services. This sector is currently gaining significant attention and experiencing continuous expansion among merchants and users. The person in this role will play a key part in planning and executing marketing strategies through online channels to build brand awareness for MPay, support the sales team in achieving revenue targets, and enhance the efficiency of information access and communication channels for those interested in the MPay's service.

Job Description:

• Develop and implement comprehensive digital marketing and communication strategies aligned with the company's strategic goals, with a focus on enhancing brand awareness and driving annual sales performance.
• Apply strong analytical skills to assess and improve end-to-end customer experiences across multiple digital channels and touchpoints.
• Design and execute targeted digital marketing campaigns across various platforms to effectively engage key audiences.
• Collaborate on website development, data analytics, SEO and SEM optimization, and online advertising initiatives across digital and social media platforms.
• Establish and manage content strategy and its core pillars, including copywriting for marketing and communication materials when required.
• Monitor and respond to inquiries, comments, and feedback from users across social media and online channels in a timely and professional manner.
• Stay informed of the latest trends and developments in digital technology and online payment services to ensure the company remains competitive and innovative.

Qualifications Required:

• Proven experience in digital marketing or a related field.
• Strong understanding of financial technology (Fintech) and online payment systems.
• Proficiency in data analysis and the use of digital marketing tools, such as:
• SEO/SEM platforms: Google Ads, Google Search Console, Ahrefs, SEMrush
• User behaviour analytics: Google Analytics, Hotjar
• Data visualization tools to present marketing performance insights.
• Creative thinking and the ability to collaborate effectively within a team environment.
• Excellent communication skills in both Thai and English, with the ability to craft compelling messages tailored to diverse audiences.
• Ability to manage multiple projects simultaneously and perform effectively under tight deadlines.
• A proactive mindset with a passion for staying updated on emerging digital trends and technologies.

Recruiter: Atitaya Dechpan (อทิตยา เดชปาน)