Marketing Innovation Director - Remote Eligible

Marketing Innovation Director

This senior leader will drive innovation within Marketing by evaluating, piloting, and scaling modern technologies—especially AI, machine learning, and automation. The Marketing Innovation Director will ensure that airSlate's marketing function evolves into a future-ready, AI-powered capability, going beyond operational execution to deliver measurable business impact.

What You'll Do:

• Evaluate AI Marketing Tools across SEO, PPC, content, creative, and analytics.
• Design and execute an AI Marketing Strategy aligned with AirSlate's growth goals.
• Run pilots and POCs, test emerging solutions, and scale those that demonstrate ROI.
• Implement AI Tools across campaign operations, PPC management, SEO workflows, and lifecycle marketing.
• Define ROI & Measurement Frameworks to evaluate outcomes, cost savings, and CAC improvements.
• Automate repetitive processes in ad operations, reporting, and content production.
• Build an innovation pipeline that continuously scans for emerging trends (AI-driven SEO, generative advertising, agentic campaign optimization).
• Cross-Functional Enablement: Partner with Sales, Product, and GMs to embed AI-driven insights into GTM strategies.
• Change Management & Training: Upskill the marketing team on AI-driven workflows, building a culture of experimentation.
• Vendor Management: Manage relationships with AI tool providers, negotiate contracts, and ensure seamless integrations.
• Governance & Standards: Ensure ethical AI adoption, compliance with privacy requirements, and consistent use across marketing teams.

What You'll Need:

• 7–10 years in digital marketing, growth, or marketing operations, ideally in B2C SaaS or consumer internet.
• Deep understanding of SEO, PPC, customer acquisition funnels, and growth marketing.
• Hands-on experience with AI tools (generative AI, AI SEO/PPC automation platforms, AI-driven creative).
• Track record of leading marketing automation or martech transformations.
• Strong analytical; comfort with CAC, LTV, and ROI metrics.
• Entrepreneurial mindset with ability to experiment, fail fast, and scale success.

What we offer:

Flexible working environment - Our teams operate across the globe. We value in-person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company's growth.

Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

Health and well-being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programs, and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.

Family-friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we're committed to making work and life easier to balance.

Giving back - We support charitable initiatives around the world through the airSlate Care program. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.