✨ About The Role
- The Senior Growth Marketing Manager will be responsible for driving and optimizing customer acquisition and engagement strategies.
- This role involves developing and executing multi-channel demand generation campaigns targeting both technical practitioners and decision-makers.
- The candidate will collaborate with Sales and RevOps to implement lead scoring and nurturing strategies to accelerate the buyer journey.
- Account-Based Marketing (ABM) campaigns will be designed and executed to engage key accounts in collaboration with the GTM organization.
- Performance analysis and optimization will be a key responsibility, requiring the tracking of key performance metrics to enhance ROI and conversion rates.
âš¡ Requirements
- The ideal candidate has over 3 years of experience in demand generation or growth marketing, particularly in B2B tech or SaaS environments.
- A strong understanding of lifecycle marketing and customer journey optimization is essential for success in this role.
- The candidate should possess excellent analytical skills and be proficient in using data to inform decision-making.
- Creativity and strategic thinking are crucial for developing innovative marketing campaigns that engage target audiences.
- Strong communication skills are necessary to simplify complex topics and convey them effectively to various stakeholders.