Product Marketing Lead

Product Marketing Lead

Air is a Creative Ops System for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows. We launched in March 2021 and have raised +$70m from world-class venture capital groups including Avenir, Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.

This role requires in-office attendance at least 3 days/week in New York City.

The Role

Air is looking for a Product Marketing Lead that can own the end-to-end narrative of how Air creates value for creative teams, turning our product differentiators into market-moving stories that accelerate growth. This hire will be responsible for sharpening Air's positioning, building a repeatable messaging framework, and ensuring that every touchpoint - from campaigns to sales enablement - helps prospects recognize their pain and see Air as the obvious solution.

Core Responsibilities

• Sharpen Air's product positioning and messaging
  • Clear, repeatable messaging framework that aligns with our key storylines Air wants to tell in market. Internal and external teams adopt and integrate consistent narrative by end of Q4. Measurable lift in pipeline velocity from sharper pain-point framing.
  • Build a messaging playbook that not only highlights Air's differentiators (visual-first, conversational powered search, reviews and approvals workflows) but also reframes the status quo: most creative teams don't realize they have a solvable problem. Their process feels painful, but they've normalized it as "just how creative work works." Our messaging must illuminate this pain and make it acute enough that prospects can't ignore it.
  • Develop tactics (campaigns, content, enablement) that dramatize this pain-to-solution arc, helping prospects recognize the hidden costs of "making do" and see Air as the inevitable solution.
  • Partner with Marketing, Content, and Revenue teams to translate messaging into campaigns, web copy, and sales enablement that consistently surface these pain points.
• Optimize product marketing as a growth channel
  • 1 post/ week cadence of product marketing-led content (social/blog/email).
  • Partner with analytics to measure performance of PMM content in funnel.
  • Identify and test 2 new scalable PMM formats or franchises (short-form video, live product moments, customer co-marketing).
• Build education & enablement layer in Air's growth strategy
  • Deliver consistent "education pillar" content (blogs, case studies, whitepapers, explainer content) that helps drive meetings booked.
  • Partner with Sales/RevOps to create enablement toolkits (battlecards, ROI calculators, sales tools and collateral).
• Develop product-centric activation, retention, and expansion plays
  • Drive expansion conversations via marketing and lifecycle experiments.
  • Partner with growth product to execute [x] growth tests on key portions of the customer journey. Launch winning arms and apply learnings to other marketing surfaces.