Customer Management Manager, Digital & Direct Marketing

Customer Management Manager, Digital & Direct Marketing, South Korea

At AIG, we are reimagining the way we help customers to manage risk. Join us as a DDM Customer Management Manager to play your part in that transformation. It's an opportunity to grow your skills and experience as a valued member of the team.

General Insurance is a leading provider of insurance products and services – focused on helping to manage risk for commercial and personal customers. We offer a broad range of products through a diversified, multi-channel distribution network, including one of the world's most far-reaching property casualty networks.

Make your mark in Digital & Direct Marketing

AIG's Customer Management Manager develops and manages sales & marketing opportunities with sales centers, as well as, developing leads generation opportunities across the market. Working with the Digital & Direct Marketing (DDM) function, Business Developer would work across digital marketing, tele-marketing, products, and underwriters to bring forward innovative accident & health insurance solutions that can provide individual consumers with protection from personal risks.

How you will create an impact

• Business expansion for existing customers by business territory, channel, DB expansion
• DB management (targeting, timely supplement, quality control, efficient management, the status of existing DB usage) and DB expansion
• Business plan (Business program, Product strategy, Call center, IT development, CS plan etc)
• Manage marketing cost by calculating monthly commission(TSR/TL commission, ASP) and analysis sales report / P&L / performance report for internal/external
• Set up call center and sales process to operate newly developed business model
• Preparation of business proposal materials to develop new business model & partner development (Business model, commission, C/S etc.)
• Continuous contact and communication with for cross-functional teams where hierarchy isn't emphasized
• Launching new business & monitoring until business stabilization

What you'll need to succeed

Key Capabilities:

• Analyze and extract POM customers based on CRM analysis
• Develop marketing program and new customer DB to generate additional revenue
• Monitor product life cycle and research market trend of products to recommend product ideas for campaign development, in coordination with products team
• Required for system analysis skill and experienced on CRM system management
• SQL language skill is preferred
• Ability to work across key relevant functions, including tele-marketing call centers, products, and underwriting, to develop business programs and marketing ideas
• Build and manage relationships with sponsor partners to new business program opportunities and existing business expansion
• Focus on productivity and other key KPIs as part of marketing campaign management

Key Experience:

• University graduate with at least 3-5 years' experience in marketing field (insurance and partnerships marketing experience preferred)
• Experience to work/handle corporate business partners
• Project management skills
• Strong negotiation skills and able to close deal with partners & related departments
• Exposure in new business development, channel expansion, creative marketing campaign launch, market research and segmentation & new product development

Enjoy benefits that take care of what matters

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what's most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world's most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of inclusion

We're committed to creating a culture that truly respects and celebrates each other's talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG's greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.