Hubspot Marketing Manager/director For Microsoft Focused Cybersecurity Firm

HubSpot Marketing Manager/Director for Microsoft Focused Cybersecurity Firm

Agile IT is a Microsoft-focused consulting and managed services provider. We help customers modernize and secure Microsoft 365, Azure, Azure Government, and Microsoft GCC High, with a mission to make CMMC Level 2 practical and sustainable through repeatable architectures, evidence automation, and managed operations.

What you'll work across (our services)

• Professional Services – Enablement (fixed-price projects)
• Managed Services – Security & CMMC Compliance for Microsoft cloud and on-premises systems
• Microsoft GCC High Licensing (secure onboarding & lifecycle operations)
• Complementary Partner Services (co-delivered with strategic partners)

Job Description

You are a hands-on HubSpot power-user and demand-gen marketer who builds pipeline end-to-end. You'll own campaign strategy, execution, attribution, and optimization across our stack, partnering with the CRO for goals, forecasts, and weekly pipeline reviews. You'll translate our CMMC-first story into measurable programs that drive SQLs, bookings, and attach to managed services and GCC High licensing.

What you'll own:

Demand Generation & ABM

• Plan and execute multi-channel campaigns for each service line (Enablement, Managed Services, Microsoft GCC High Licensing, Partner Services).
• Build ICP/persona plays (IT leadership, compliance/security owners); create ABM lists and tiered outreach.
• Manage budgets and pacing across LinkedIn Ads, Google Ads, Microsoft Bing Ads; integrate CallRail for call conversion tracking and Cheq (or equivalent) for fraud protection.

Marketing Operations (HubSpot)

• Own HubSpot Marketing Hub & CRM: lifecycle stages, lead scoring/routing, data hygiene, workflows, sequences, nurture, and revenue attribution.
• Instrument UTMs/Bitly, GA4, Google Tag Manager, Search Console, and Microsoft Clarity; build dashboards for MQL→SQL→Opportunity conversion, CPL/CPA, and CAC payback.
• Maintain the Sales↔Marketing SLA with the CRO and Sales leadership (speed-to-lead, follow-up rules, recycle).

Content, SEO, and Events

• Drive a content engine that supports campaigns: landing pages, case studies, solution briefs, and CMMC explainers.
• Orchestrate SEO and content with SEMrush/Ahrefs, manage Google Local Business, and coordinate content partners (Verblio) as needed.
• Run webinars with GoToWebinar, manage YouTube channel, and develop social programs (LinkedIn/Twitter).
• Keep brand and email consistent using Adobe Creative Cloud and Exclaimer.

Partner & Microsoft Co-Marketing

• Collaborate with Microsoft and complementary partners on co-sell/co-market motions, MDF, and joint events; package Complementary Partner Services into offers that increase ACV and win-rate.
• Support marketplace listings and GCC High licensing promotions with clear attach paths to services.

Sales Alignment & Enablement

• Build playbooks, one-pagers, decks, and talk tracks for each offer and vertical use case.
• Ensure Quoter templates and pricing narratives are consistent with campaign messaging.
• Provide weekly funnel and forecast insights in CRO staff meetings; recommend next best campaigns based on gaps.

Qualifications

Required Qualifications:

• 4–6+ years B2B demand-gen experience in tech/MSP/SaaS or services; proven HubSpot Marketing Hub & CRM ownership (admin-level).
• Hands-on with LinkedIn Ads, Google Ads, Microsoft Bing Ads, GA4/GTM, Search Console, Microsoft Clarity, UTM/Bitly, and CallRail.
• Strong attribution chops (multi-touch), funnel analytics, and dashboarding; comfortable with CAC/LTV and payback math.
• Campaign execution across webinars (GoToWebinar), YouTube, email, paid social/search, and content syndication; working knowledge of SEMrush/Ahrefs.
• Ability to craft clear value propositions for CMMC/security and regulated cloud offers (we'll teach the depth).
• Excellent writing, project management, and stakeholder alignment with Sales/RevOps.
• Education: College degree preferred, not required.

Nice to Have:

• Experience with Zapier or similar integrations to automate lead flow and enrichment; comfort coordinating with web/dev on Cloudflare tweaks and site performance.
• Familiarity with Microsoft partner co-marketing, MDF, and marketplace listings.
• Exposure to Microsoft GCC High narratives and CMMC Level 2 messaging (DIB/public sector background helpful but not required).

Additional Information

Compensation & benefits:

• Competitive compensation
• Comprehensive benefits (medical, retirement, PTO, professional development).
• Mission-driven work that directly strengthens the national security supply chain.