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Unit Head, Service Quality

Oversee service quality standards across branches, contact centers, and digital channels
Kuala Lumpur, Kuala Lumpur, Malaysia
Senior
1 month ago
AFFIN Bank

AFFIN Bank

Provides a wide range of Islamic and conventional banking, financing, and investment services primarily to retail and business customers in Malaysia.

Create The Future With Affin!

We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

Key Responsibilities:

Team Management

  • Lead, motivate, and guide the Service Quality team to achieve unit's KPIs and uphold high-quality standards.
  • Conduct regular team meetings to discuss performance results, areas of improvement, and key initiatives.
  • Foster a culture of collaboration, accountability, and continuous learning within the team.

Customer Experience Alignment

  • Ensure service delivery aligns with the Bank's Customer Experience (CX) vision and strategic goals.
  • Champion the C.A.R.E.S. values in all customer interactions and service protocols.

Service Quality Monitoring & Assessment

  • Conduct branch visits, oversee periodic audits and mystery shopping activities to monitor service delivery and evaluate service standards across branches, contact centres, and digital touchpoints.
  • Ensure objective, consistent scoring of frontliner interactions and timely communication of findings.
  • Identify performance trends and systemic gaps impacting customer experience.

Coaching & Development

  • Provide constructive feedback and one-on-one coaching to frontliners based on quality evaluation outcomes.
  • Partner with Learning & Development to design and deliver training sessions focusing on service excellence, communication, and complaint handling.
  • Drive a structured Service Coaching Program to embed consistent service behaviour across all channels.

Customer Feedback & Voice-of-Customer (VoC) Integration

  • Cross-collaboration with internal teams to analyse feedback from various channels (surveys, complaints, social media, etc.) to identify service pain points.
  • Translate customer insights into actionable improvement initiatives and recommend service recovery plans.
  • Track and monitor post-implementation impact on customer satisfaction metrics.

Recognition & Engagement

  • Design and manage rewards and recognition programs to celebrate outstanding service performance.
  • Promote internal storytelling and best practice sharing to strengthen the bank-wide culture of customer centricity.

Reporting & Analytics

  • Prepare periodic reports on service quality performance, customer satisfaction, and compliance with C.A.R.E.S. standards.
  • Present insights and recommendations to senior management to support decision-making and resource prioritisation.

Continuous Improvement

  • Champion service innovation projects aimed at enhancing customer journeys across channels.
  • Partner with process owners to streamline branch operations, reduce service friction, and promote digital adoption.

Change Management & Readiness

  • Promote change management across channels to introduce new ways of working.
  • Support internal readiness to ensure teams are equipped to meet evolving customer needs.
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Unit Head, Service Quality
Kuala Lumpur, Kuala Lumpur, Malaysia
Support
About AFFIN Bank
Provides a wide range of Islamic and conventional banking, financing, and investment services primarily to retail and business customers in Malaysia.