Senior Director, Growth Marketing

Senior Director Of Growth Marketing

A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales). Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.

Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.

Creative Marketing is more than just a team of specialist creatives. We are a quirky, diverse collective of tattooed collaborators and boundary-breakers. Known for pushing the limits of brave storytelling, we strive to develop fresh, distinctive ideas and award-winning campaigns that inspire loyalty and love for A&E, HISTORY and Lifetime.

A+E Global Media is seeking a highly strategic and performance-minded Senior Director of Growth Marketing to lead audience acquisition, product marketing, and retention efforts across our direct-to-consumer (DTC) products and expanded sites. This leader will own these platform's growth strategy across paid and owned channels, including product feature recommendations, as well as guiding test-and-learn strategies.

This role blends performance & product marketing, and requires a marketer who can own & champion the full user journey on these platforms. The role requires a track record of delivering measurable growth – managing to CAC, LTV, engagement & retention KPIs.

More about what you'll do:

• Define and own A+E's growth marketing strategy across DTC and website expansion initiatives, ensuring team and partners are clear on priorities and KPIs and focusing on areas of greatest impact.
• Oversee performance marketing, including defining KPIs, campaign planning, execution, and optimization.
• Oversee product marketing, developing core audience groups (personas), championing lifecycle marketing, and advocating features to increase engagement & retention of prospective audience groups.
• Set strategy & manage email acquisition and customer care communications across digital properties.
• Collaborate cross-functionally with Product, Analytics, and Creative teams to meet performance goals; work together to outline road map prioritization and important test & learn scenarios each quarter.
• Recruit, mentor and lead a team of digital marketers, ensuring development, and creation of a culture of innovation.
• Stay current on industry trends, benchmarks, and best practices, and share actionable insights with the team.

Basic Requirements:

• 10+ years in digital/growth marketing, with leadership role across lifecycle (awareness, acquisition, retention, engagement) marketing channels

The ideal candidate will have:

• Familiarity with building out a growth marketing practice within an organization a plus
• Experience leading DTC, subscription campaigns with measurable ROI
• Analytical mindset — fluent in constructing and refining key metrics strategy, A/B testing, and optimization strategies
• Familiarity with AI powered marketing tools as well as marketing automation platforms like Iterable, analytics tools like Amplitude & media platforms like Meta, Google & TikTok
• Strong collaborator and communicator across creative, technical, and executive stakeholders
• Experience managing and mentoring mid-level managers and junior marketers

Compensation for the role will be based on a number of different factors such as a candidate's qualifications, skills, competencies, location, and experience. A+E offers a competitive total compensation package, which includes healthcare coverage, 401k matching, and a range of other benefits.