Marketing Solution Architect

Marketing Strategy Architect

Marketing is today not a standalone channel but a strategic component of the digital business architecture. In this role, you will help organizations make marketing truly data-driven, scalable, and valuable.

What is your focus?

• You translate business and marketing objectives (growth, lead generation, retention, conversion, customer lifetime value) into scalable and future-proof technological roadmaps.
• You help clients understand why marketing is crucial for business KPIs, and how technology can support and accelerate this.
• You design and guide marketing automation and martech solutions (CRM, CDP, DXP, CMS, campaigns, personalization, tracking, reporting).
• You are familiar with the concept of composable architecture, API Management, and Security.
• You navigate smoothly between management, marketing teams, and IT/dev(ops) and align strategy, processes, and technology.
• You function as a trusted advisor for both business and marketing stakeholders, with a strong focus on measurability and impact.
• You guide implementations and coach teams in the correct use of tooling, data models, and best practices.
• Together with other architects and consultants, you build reference architectures for marketing, data, and customer experience across various projects.

Who are you?

• A hybrid profile – or clearly on the way to becoming one – with a strong technical foundation and a keen understanding of marketing and business.
• Insight into how marketing KPIs (ROI, CAC, LTV, funnel metrics, attribution) are directly linked to broader business objectives.
• Experience with or a strong interest in marketing automation, CRM, data & analytics, customer journeys, and personalization.
• Basic knowledge of architecture principles, integrations, and data streams; in-depth expertise in data, cloud, or integration provides clear added value.
• A combination of analytical thinking and a pragmatic mindset, focused on designing feasible solutions with measurable impact.
• Fluent communication in Dutch and English, with the ability to clearly translate complex technical or marketing concepts to non-technical stakeholders.
• A true team player who gains energy from knowledge sharing, coaching, and close collaboration with colleagues and clients.

What does AE offer you?

• The opportunity to help build a new offering around marketing support to clients.
• You will join a fast-growing organization where the focus on personal growth and development through knowledge sharing and coaching is central.
• We are a Belgian organization with +450 employees. Our headquarters are located in Leuven, and we also have satellite offices in Groot-Bijgaarden, Berchem, Gent, and Hasselt.
• AE is 'Best Employer in Belgium 2025' with the Great Place To Work certificate and you will feel it every day.

Do you see yourself in this role?