Channel Marketing Manager (server & Commercial Client)
Channel Marketing Manager
What You Do At AMD Changes Everything At AMD, our mission is to build great products that accelerate next-generation computing experiences—from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you'll discover the real differentiator is our culture. We push the limits of innovation to solve the world's most important challenges—striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond. Together, we advance your career.
The Role: The Channel Marketing Manager reports to the APJ and India Regional Channel Marketing Lead and is responsible for planning and activating strategic marketing and channel programs for AMD's resellers and Distribution Partners. The Channel Marketing Manager is also responsible for maintaining open communication lines between AMD Global Marketing, AMD Global OEM Marketing and AMD Regional Marketing teams in support of driving successful growth in server branded and server component devices.
The Person: We are seeking a driven and experienced Channel Marketing Manager to lead and execute strategic channel marketing initiatives across APJ markets, focusing on partner-led demand generation, partner enablement, and programmatic engagement with VARs, SIs, OEM partners, and distributors. This role plays a critical bridge between AMD's marketing strategy and the execution capabilities of our external partner ecosystem. The ideal candidate will bring a solid understanding of OEM/distributor dynamics, experience managing co-marketing activities, and a proactive mindset to drive impact across diverse countries like Korea, Indonesia, Thailand, and Malaysia. This position is responsible for supporting both the commercial client and server segments, driving go-to-market initiatives across AMD's core product offerings. The role requires strategic engagement across a wide spectrum of channel partners to accelerate market presence, competitive win-rates, and pipeline growth in these two business areas.
Key Responsibilities:
- Partner Marketing Strategy & Execution
- Channel Enablement & Content Localization
- MDF & Co-Marketing Management
- Stakeholder Engagement & Cross-Functional Alignment
- Data-Driven Reporting & Insights
Preferred Experience: Minimum 5+ years of B2B marketing experience, preferably in channel or partner marketing within the technology, semiconductor, or OEM/distribution industries. Proven ability to work across complex ecosystems: OEMs, regional distributors, SIs, and VARs. Demonstrated success in leading multi-market marketing programs across APJ. Strong stakeholder management, especially in matrixed organizations involving regional sales and global marketing teams. Familiarity with MDF platforms, Salesforce, PRM systems, and marketing automation tools (e.g., Marketo, Eloqua). Excellent written and verbal communication skills; comfortable presenting to internal and partner audiences. Background working with OEMs or distributors (e.g., Dell, HP, ASUS, Ingram Micro, Synnex, etc.) is highly desirable. Understanding of both commercial client and server solutions is a strong advantage. Exposure to channel partner tiering frameworks, lifecycle marketing journeys, channel marketing models is desirable. Experience supporting product launches or technology rollouts through channel partner ecosystems. Strategic thinking with strong execution discipline. Ability to translate global strategy into executable local campaigns. Ability to build and deepen relationships with partner marketing teams. Strong commercial acumen and passion for helping partners grow. Agility to manage across varying maturity levels of partners and markets. Data-driven mindset and ability to show marketing impact on pipeline
Location: Bangkok, Thailand