Principal Product Marketing Manager

Principal Product Marketing Manager, Adobe Firefly Services

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe Firefly Services is redefining how enterprises scale creative content production through generative AI. As a Principal Product Marketing Manager on the Firefly Enterprise Product Marketing team, you will lead the go-to-market strategy for Firefly Services—a suite of APIs and tools that accelerate content creation across marketing and creative workflows. This role offers the opportunity to shape how Adobe’s AI innovation is adopted by the world’s leading brands.

What You’ll Do

• Lead the GTM Strategy: Own and evolve the end-to-end go-to-market strategy for Firefly Services, partnering with product, sales, and marketing to drive ARR and adoption.
• Champion the Customer: Conduct in-depth customer research and interviews to uncover high-impact use cases. Be the customer advocate as you drive cross-functional initiatives.
• Craft Differentiated Messaging: Develop compelling positioning and messaging that clearly articulates Firefly Services’ value and helps this offering standout in the market.
• Drive Pricing & Packaging: Collaborate with Adobe’s business model and GTM teams to define monetization strategies that align with enterprise needs and usage patterns.
• Enable Sales Success: Support our sales teams with impactful collateral and enablement, so they can articulate the value of Firefly Services to customers.
• Launch with Impact: Support product launches, ensuring seamless execution and alignment with go-to-market strategies.
• Market Intelligence: Stay ahead of trends in generative AI, creative automation, and API ecosystems to inform strategy and planning.

What You Need to Succeed

• 10+ years in product marketing, preferably in enterprise SaaS or API-based platforms.
• Deep understanding of GenAI API landscape and technical tools used by developers for workflow automation, including familiarity with monetization and business models.
• High level of intellectual curiosity and ability to comprehend product technology at multiple layers.
• Experience developing positioning, messaging and GTM strategies for enterprise solutions that include applications as well as APIs.
• Proven success in crafting and implementing B2B enterprise sales plays, and leading sales enablement sessions.
• Proven experience working closely with enterprise sales teams to support and progress deals.
• Exceptional executive presence and presentation skills, with the ability to communicate complex ideas effectively and influence stakeholders.
• Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team.
• Rock solid analytical problem-solving skill.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $141,200 -- $249,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.