Director, Education Engagement Marketing

Director Of Marketing

The Opportunity

We are seeking a strategic and execution-focused Director of Marketing to lead faculty engagement across the Education segment.

In this role, you will support post-sale engagement through digital demand generation alongside specialized high-touch events. You will lead a group in crafting marketing approaches that build interest and engagement for Adobe tools, ultimately driving usage with students.

This is a high-impact leadership role that requires strong cross-functional collaboration among Product Marketing, Customer Success Management, Community, and Sales.

Digital Marketing & High-Touch Events

• Define a full-funnel marketing strategy with a strong focus on digital channels to drive awareness, engagement, and usage of Adobe tools
• Partner closely with analytics teams to define success metrics (e.g., monthly active use, feature adoption, engagement depth) and continuously optimize performance
• Deploy AI solutions to improve efficiencies within the team and expand digital marketing and intent signals from customer accounts
• Align with Sales and Customer Success to ensure marketing programs support account growth and retention goals

Customer Use Case Content

• Lead the development of education-specific use cases that demonstrate real-world value of Adobe tools
• Direct a team of subject matter experts to find, craft, and amplify customer examples and produce high-quality content across formats (case studies, playbooks, tutorials, campaigns)
• Partner with Product Marketing to align messaging with the product roadmap

Leadership, Cross-Functional Collaboration & AI Evangelism

• Lead, mentor, and grow a high-performing marketing team and influence senior collaborators by providing clear insights, strategy, and performance reporting
• Collaborate across global and regional teams to ensure consistent yet locally relevant execution
• Lead the adoption of AI tools across the team and cultivate a strong culture of experimentation

Skills Needed to Succeed

• Over 10 years in marketing, with extensive experience in digital marketing or demand generation
• Proven track record of driving product adoption, engagement, or usage growth—ideally in SaaS or subscription models
• Experience leading and developing high-performing teams
• Outstanding collaborator across multiple functions with the capability to influence without formal authority
• Strong storytelling skills—able to translate complex products into clear, compelling value propositions
• Experience applying AI tools to boost efficiencies throughout marketing, demand generation, and lead scoring
• Preferred to have experience in marketing within the Education segment