Senior Marketing Officer, Events

Senior Marketing Officer – Events

Drive high-impact event marketing campaigns that shape the ADF brand and engage audiences nationwide. Work across creative, media, and promotional channels to deliver polished, consistent, and on-brand event experiences. Build strong relationships with key stakeholders while leading end-to-end event marketing delivery in a fast-paced, purpose-driven environment. Applications from all major Australian cities considered.

The Senior Marketing Officer – Events is an exciting opportunity to lead standout event marketing campaigns that elevate ADF Careers' national visibility and connect with audiences in meaningful ways. In this role, you'll shape creative content, manage promotional activity across multiple channels, and bring high-impact event experiences to life in collaboration with dynamic Brand, Media, and Events teams.

ADF Careers is the largest workforce outsourcing solution in the southern hemisphere with over 80,000 applications received on average each year. ADF Careers is on a mission to recruit the right people, in the right numbers, at the right time to support the Australian Defence Force to build, sustain and maximise Defence capability.

Our people are our greatest asset. We recognise and respect our people's need to work in ways that support their careers, families, and lifestyle. That's why we offer flexible working arrangements, learning pathways, additional leave entitlements and extensive corporate discounts across a variety of product and services. We want our people to be financially rewarded; to feel good and to go beyond what they thought possible at work. Be you, and we'll be better together. To find out more about our great employee benefits and what it's like to be part of the team, reach out to our friendly talent acquisition team.

The Senior Marketing Officer - Events plays a key role in supporting the execution of marketing and promotions aligned to the Events & Engagement and Brand teams. This position is responsible for supporting the events marketing program delivery, fostering strong stakeholder relationships, and ensuring the effective management of paid media, creative, merchandise and promotional materials aligned to business objectives. The role ensures outputs are consistent, high quality, and aligned to media and brand guidelines. The role requires the ability to work flexibly across the channel portfolio aligned to business objectives.

You will:

• Input to the events marketing strategy ensuring alignment with the National Events & Engagement and Brand teams.
• Plan and coordinate advertising and event promotional campaign across paid, owned and earned channels.
• Manage event promotional campaign timelines, approvals, and budgets to ensure timely and effective delivery.
• Work with the Recruitment and Events Delivery function to ensure promotional activities are integrated with event operations.
• Lead the design, development and rollout of event marketing collateral including event staff builds and displays, brochures, flyers and print materials, digital and social media content and information session decks and presentations.
• Ensure all event creative and content adheres to brand guidelines and delivers consistent messaging.
• Liaise with creative agencies, suppliers, and internal teams to ensure high quality production and promotional assets.
• Work collaboratively with the Recruitment, Event & Engagement Brand and Media teams to ensure alignment across initiatives.
• Act as the marketing point of contact for event marketing related initiatives, providing strategic and operational advice.
• Track, measure, and report on event marketing performance, providing insights and recommendations to improve future campaigns.
• Monitor competitor and industry trends to inform strategy, creative approaches and innovations.
• Drive continuous improvement in the delivery of event marketing to maximise engagement and ROI.
• Maintain knowledge of the wider ADF and service current and future recruitment targets, presenting opportunities for ADF to leverage, where appropriate
• Other duties consistent with classification level.

Your background will demonstrate:

• 5-8 plus years' industry experience in events marketing or a similar related field.
• Experience in marketing and advertising of event campaigns, development of promotional materials and innovative event solutions.
• Demonstrated ability to coordinate event campaigns, manage agencies, and deliver projects on time and budget.
• Excellent communication and stakeholder engagement skills.
• Detail-orientated and organised with strong project management skills.
• Strong analytical skills with experience in reporting and performance.
• Curious and proactive, keeping up to date with event trends and innovations.

To apply for this position, you must be an Australian citizen and have the ability to maintain an Australian AGSVA security clearance.

If eligible, please submit your resume; applications are open to all qualified Australian citizens regardless of their background, identity, experiences and beliefs. If you need assistance during our recruitment process, please email Victoria Emms at victoria.emms@adecco.com.au for a confidential conversation. To apply for this position, please submit your application online through our designated platform. The deadline for applications is 11:30 PM (AEST) on Friday 19th December. It's important to note that applications will be reviewed and processed as they are received.