Senior Marketing Manager

Senior Marketing Manager

Addison Group is partnering with our client, a design-driven manufacturing organization with a dual-brand portfolio, to identify a strategic and hands-on marketing leader. This role will oversee brand positioning, product launches, digital presence, and integrated marketing initiatives to ensure a strong and cohesive market presence.

The Senior Marketing Manager will own the development and execution of comprehensive marketing initiatives across multiple product lines. This leader will balance high-level brand strategy with tactical implementation—guiding product launches, overseeing digital platforms, managing creative assets, and aligning closely with sales and operational leadership.

This is a highly visible role requiring both visionary thinking and the ability to execute campaigns from concept through completion.

Product Launch & Go-to-Market Strategy

• Develop and execute comprehensive launch plans, including timelines, messaging frameworks, and campaign assets
• Partner cross-functionally with Sales, Operations, and Training teams to ensure launch readiness
• Lead promotional initiatives such as industry events, showroom presentations, and digital activations
• Track post-launch performance metrics and adjust strategy based on insights and feedback

Brand Leadership & Market Positioning

• Serve as internal authority on competitive trends, pricing strategies, and product positioning
• Provide executive leadership with data-driven recommendations to influence innovation and market direction
• Maintain clear differentiation between brand identities while ensuring a cohesive overall presence

Strategic Planning & Campaign Management

• Build annual and quarterly marketing plans aligned with business objectives
• Oversee integrated campaigns across digital, trade, and print channels
• Collaborate with PR and external partners to amplify brand visibility

Digital Marketing & Website Oversight

• Guide website strategy, ensuring strong user experience, SEO performance, and lead generation
• Supervise digital content including blogs, newsletters, and storytelling initiatives
• Manage social media strategy and performance analytics across key platforms
• Lead internal and external web resources to maintain design integrity and technical functionality

Collateral & Creative Asset Management

• Direct development of sales materials, product documentation, and showroom marketing assets
• Maintain brand standards, visual guidelines, and intellectual property documentation
• Coordinate with creative agencies, photographers, and designers to ensure brand consistency

Measurement & Optimization

• Establish KPIs tied to brand awareness, engagement, and ROI
• Conduct regular audits of digital channels and campaign performance
• Provide reporting and strategic recommendations to executive leadership

Qualifications:

• 7–10+ years of progressive marketing leadership experience
• Background in manufacturing, consumer products, construction, or design-focused industries preferred
• Demonstrated success leading product launches and go-to-market initiatives
• Strong understanding of brand management, digital marketing, and content strategy
• Experience overseeing website development, CMS platforms, SEO, and analytics tools
• Proven ability to manage agency relationships and cross-functional teams
• Excellent project management and communication skills
• Strong writing, editing, and creative direction capabilities

Additional Details:

• Primarily office-based environment
• Occasional travel, including overnight stays
• Must be legally authorized to work in the United States

Perks:

• Competitive executive-level compensation
• Comprehensive benefits package
• Opportunity to lead multi-brand strategy within a growing organization
• High-visibility role with executive leadership exposure
• Creative autonomy paired with operational support

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.