Marketing Automation Specialist

Marketing Automation Specialist

Location: Austin, TX

Duration: Direct-hire

Compensation: $125 - 130k / year

Work Schedule: Monday-Friday (8 AM-5PM CST) - onsite 3x per week

Benefits: This position is eligible for medical, dental, vision and 401(k)

Overview: A strategic and hands-on role focused on designing, executing, and optimizing automated marketing programs across email, mobile, and web channels using Salesforce Marketing Cloud. The position manages end-to-end marketing automation systems to drive personalized, scalable campaigns that support customer lifecycle—from lead generation to retention.

Key Responsibilities:

• Strategy & Execution: Lead automation strategies that support onboarding, nurturing, conversion, and customer loyalty. Collaborate with marketing and cross-functional teams to translate business goals into actionable journeys.
• Audience Segmentation: Develop segmentation strategies based on lifecycle stage, behavior, and location. Customize messaging and creative for targeted campaigns.
• Testing & Optimization: Conduct A/B and multivariate testing to improve engagement and conversion. Ensure quality assurance across email rendering and automation workflows. Monitor campaign performance and provide actionable insights.
• Compliance & Reporting: Maintain compliance with email regulations (CAN-SPAM, GDPR). Enforce list hygiene and manage opt-in practices. Own reporting and analytics for marketing journeys.

Qualifications:

• Deep understanding of lifecycle marketing and customer journey orchestration.
• Proficient in AMPScript, SQL, and email testing methodologies.
• Strong analytical and cross-functional collaboration skills.
• Experience with HTML/CSS for email; MJML knowledge is a plus.
• 5+ years of hands-on experience with Salesforce Marketing Cloud.

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.