Manage and optimize the company's website, SEO strategy, analytics, and digital tools to ensure performance, compliance, and user experience.
Oversee WordPress updates, multilingual content (English/Spanish), mobile responsiveness, accessibility, and SEO compliance. Troubleshoot technical issues and maintain site hygiene.
Lead technical and on-page SEO, keyword research, and performance monitoring. Support paid search pilots.
Manage dashboards (GA4, GSC, SEMrush, Databox), produce reports, and provide insights for campaigns and A/B tests.
Maintain WordPress, WP Engine, Popl, and tracking systems; ensure HITRUST/HIPAA compliance.
Optimize and publish web content for SEO and UX; oversee Spanish localization.
Work with IT, Product, Growth, and Communications on integrations, campaigns, and technical workflows.
5+ years in Digital Marketing, Web Management, or SEO. Advanced WordPress and technical SEO expertise. Strong analytics, communication, and project management skills. Familiarity with accessibility and HIPAA/HITRUST compliance.