Sports Marketing Manager - Digital
Adani
Job Title
Develop and execute a comprehensive content strategy aligned with marketing goals and brand voice.
Plan content calendars for each sport/team in collaboration with internal stakeholders and external partners.
Define and maintain the tone of voice for each team, ensuring consistency across all touchpoints.
Craft messaging that resonates with diverse fan bases and reflects the spirit of the sport and the team.
Lead the creation of high-quality content including social media posts, videos, articles, and fan engagement campaigns.
Collaborate with agencies, designers, video editors, and copywriters to bring stories to life.
Drive initiatives to increase fan engagement, loyalty, and community participation.
Monitor trends, fan sentiment, and analytics to optimize content performance.
Work closely with digital, PR, sponsorship, and on-ground teams to ensure cohesive storytelling.
Align content with commercial goals, brand partnerships, and league requirements.