Formulate and implement comprehensive social media strategies to enhance brand awareness and engagement.
Develop, curate, and manage engaging content across all social media platforms.
Plan, execute, and optimize social media campaigns to achieve marketing objectives.
Track, analyze, and report on social media performance metrics, making data-driven recommendations for improvement.
Stay updated with the latest social media trends and platform updates to adapt strategies and maintain competitiveness.
Promote a respectful and safe workplace, lead collaborative and productive teams, and mentor for growth and success.
Champions a digital mindset within the organization to drive innovation and competitiveness. Keep up with digital and AI advancements to enhance business and maintain competitiveness.
Key Stakeholders - Internal: Head - Digital Marketing, Other Practice Leads, Direct Reportees
Key Stakeholders - External: Customers, Vendors, Social Media Channel Partners
Education Qualification: BBA/MBA in Marketing or Communication or Media, BA/BSc in Journalism
Work Experience (Range of years): 7-10 years of experience in Digital Marketing with 3+ years of full-time experience in Social Media Marketing. Proficiency in SM analytics tools and platforms is a must.