Senior Manager, Influencer Marketing

Senior Manager, Influencer Marketing

Reporting To: Director, Mobile Marketing

Location: Santa Monica, CA (Hybrid)

Your Mission

As Senior Manager, Influencer Mobile Marketing, you will lead Call of Duty Mobile's global creator strategy end-to-end — from insight-driven planning through execution, optimization, and measurement across key seasonal beats and feature launches. You'll manage a high-performing team and agency partners, integrate closely with Product, Social, Community, PR, Global and Regional Marketing, to translate creator impact into business outcomes (reactivation, retention and brand engagement). The bar is storytelling craft and operational excellence. Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

Key Responsibilities

• Develop and own the global influencer strategy and roadmap across seasonal GTM, content drops, and feature launches; define audience approaches across key audience cohorts
• Lead and grow an internal team; set goals, coach for performance, and build career paths.
• Oversee agency/vendor relationships, scopes, and SLAs to ensure quality and speed.
• Manage end-to-end program delivery: briefing → creator selection → contracting → production → approvals → launch → postmortem.
• Establish influencer measurement frameworks; operationalize reporting and define key business KPIs and product needs to maximize impact
• Drive cross-functional alignment with Product, Live Ops, Legal, Comms, and Social; unblock issues quickly.
• Communicate strategy, progress, and learnings to leadership; influence partner teams using strong stakeholder management skills and business acumen

Player Profile

Experience

• 8–10+ years in influencer/creator marketing (gaming preferred), with 3–5+ years of direct people management.
• Proven track record of end-to-end ownership of complex, global, multi-channel creator programs tied to major launches or key marketing beats

Knowledge & Skills

• Ability to connect creator programs to business outcomes; fluency with social video analytics; hands-on experience with Tubular Labs and/or StreamHatchet a plus.
• Excellent brief writing, storytelling, and executive communication.
• Exceptional program management across multiple simultaneous workstreams and partnership relationships
• Experience managing large creator budgets

Key Attributes

• Strategic thinker with strong leadership presence.
• Passion for mobile gaming and creator ecosystems; deep understanding of FPS communities and platform trends.

Our World

At Activision, we strive to create the most iconic brands in gaming and entertainment. We're driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk's™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our "press start" is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.

We're not just looking back at our decades-long legacy; we're forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We're in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got you covered.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. Click to find out more.

Accommodation Request: We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com General employment questions cannot be accepted or processed here.

Thank you for your interest.