Retention & Lifecycle Marketer (klaviyoemail/sms) - 57021654600 - Remote Eligible

Retention & Lifecycle Marketer (Klaviyo Email/SMS)

Job Type: Part-Time | Remote

Work Hours: Flexible, with some overlap with US business hours (EST preferred)

Job Overview:

We're helping our client, a fast-growing tech/beauty/lifestyle D2C brand, find a Retention & Lifecycle Marketer to own and scale their email and SMS marketing strategy.

In this role, you will audit the current lifecycle setup, rebuild and optimize automated flows, and execute ongoing campaigns inside Klaviyo while contributing to increased retention, revenue growth, and customer lifetime value (LTV).

Responsibilities:

• Audit existing Klaviyo account, flows, and lists; identify quick wins and long-term optimization opportunities
• Redesign and optimize automated flows (welcome, abandoned cart, browse abandonment, post-purchase, win-back, etc.)
• Own segmentation strategy (behavioral, lifecycle stage, purchase history, engagement-based)
• Plan and execute a campaign calendar (promotions, launches, educational/content-driven sends)
• Brief designers or use existing brand assets to build high-converting emails
• Optimize deliverability, open rates, click-through rates, and revenue per recipient
• Set up and manage SMS flows and campaigns
• Track, analyze, and report on performance with clear data-driven recommendations