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Paid Marketing Manager (e - commerce) - 51831995752 - Remote Eligible
Scale paid media campaigns across multiple platforms to maximize ROAS and LTV.
Remote
Mid-Level
yesterday
Activate Talent
A talent solutions firm specializing in recruitment, consulting, and career development services across various industries.
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Paid Marketing Manager
We're helping our client, a fast-growing DTC wellness e-commerce brand, find a Paid Marketing Manager to own and scale paid acquisition across multiple channels. This role is focused on driving profitable growth, improving acquisition efficiency, and collaborating cross-functionally to maximise ROAS and LTV.
The ideal candidate is highly hands-on, data-driven, and comfortable operating in a fast-paced, test-and-learn environment.
Responsibilities:
- Own and scale paid media efforts across Meta, Google, TikTok, Pinterest and other relevant platforms
- Manage full-funnel paid acquisition, from prospecting to retargeting
- Plan, launch, test, and optimise campaigns with a strong focus on ROAS, CAC and LTV
- Analyse performance data and translate insights into clear optimisation actions
- Collaborate closely with creative, CRO, and lifecycle teams on ad concepts, testing frameworks, and iteration
- Monitor budgets, pacing, and performance on a daily and weekly basis
- Test landing pages, offers, and funnels in partnership with CRO and web teams
- Stay up to date with platform changes, tracking updates, and paid media best practices
About Activate Talent
A talent solutions firm specializing in recruitment, consulting, and career development services across various industries.