Digital Marketing Manager 1.1 - Remote Eligible

Digital Marketing Manager

Location: Remote (U.S. preferred) Type: Full-Time | Independent Contractor

Job Overview

We're looking for a visionary Digital Marketing Manager to lead the strategy and execution of end-to-end digital experiences—from first click to repeat purchase. This high-impact role sits at the intersection of branding, performance marketing, and retention, ensuring every customer interaction is optimized for conversion, loyalty, and long-term value.

You'll own and improve digital touchpoints across Shopify, email, and other key channels, while collaborating cross-functionally to shape full-funnel journeys that blend storytelling with performance.

Develop and Execute Digital Strategy

• Lead full-funnel digital marketing initiatives that connect brand storytelling with performance goals
• Translate business objectives into high-impact strategies across acquisition, engagement, and retention

On-Site Branding & UX Leadership

• Own the Shopify site experience from homepage to checkout, optimizing layout, messaging, and conversion elements
• Align on-site experiences with email, social, and paid media to create cohesive, performance-driven journeys

Customer Funnel & Retention Ownership

• Design, execute, and iterate customer journeys that maximize conversion and LTV
• Develop and optimize segmentation, personalization, and automation strategies to drive repeat purchases
• Serve as the retention expert—owning CRM, loyalty, and re-engagement strategies

Email Marketing Strategy & Execution

• Partner with CRM, design, and content teams to deliver high-performing email flows and campaigns
• Ensure emails reflect brand voice, educate customers, and drive return visits to site

Cross-Functional Collaboration

• Work with product, analytics, and creative teams to launch campaigns and enhance user journeys
• Act as the strategic bridge between acquisition and retention teams

Performance & Lifecycle Analysis

• Monitor and analyze KPIs across traffic, conversion, retention, and email metrics
• Deliver clear, actionable reports and recommendations to internal stakeholders

Trend & Innovation Scouting

• Stay ahead of platform trends, algorithm changes, and digital tools
• Pilot new technologies and strategies to drive incremental growth

Brand Stewardship

• Maintain brand consistency across all digital touchpoints
• Support the evolution of the brand's digital identity as it expands into new channels and audiences