43491023962 - Lifecycle Marketing Manager - Remote Eligible
Activate Talent
Lifecycle Marketing Manager — Health / Clinical / Education Focus
Employment Type: Full-time; Remote
Schedule: EST (9 am–5 pm EST), with flexibility for campaign needs
Position Overview
We are seeking a Lifecycle Marketing Manager who thrives at the intersection of health, education, and digital engagement. This role is responsible for designing and executing patient-centered journeys across the full lifecycle—from awareness and onboarding, to retention, engagement, and advocacy. You'll translate clinical expertise into empathetic, clear, and personalized communication that drives patient outcomes and long-term loyalty.
Key Responsibilities
Journey Design & Execution
Build and optimize lifecycle programs across email, SMS, app, and web to nurture patients from first touch through long-term engagement.
Patient Education Focus
Translate clinical knowledge and treatment pathways into digestible, empathetic communication that empowers patients to understand and manage their care.
Segmentation & Personalization
Leverage behavioral, demographic, and clinical data to deliver personalized messages that resonate with individual patient needs.
Retention & Engagement
Develop strategies that reduce churn, increase refill adherence, and maximize long-term patient satisfaction and lifetime value.
Analytics & Experimentation
Track KPIs (conversion, open/click rates, churn, NPS, adherence), run A/B tests, and optimize campaigns continuously for better outcomes.
Cross-Functional Collaboration
Partner with growth, clinical, product, and creative teams to ensure lifecycle messaging aligns with Allermi's medical accuracy and patient experience standards.