Marketing Manager

Marketing Manager

Location: Cumming, GA (supporting 20 stores across the Southeast)

Reports To: CEO

Company: The Helpful Hardware Co.

The Helpful Hardware Co., a proud Ace Hardware affiliate, operates 20 stores across the Southeast. Built on the promise of being the "Helpful Place," we are committed to delivering trusted products, personalized service, and strong community relationships.

The Marketing Manager – Local Retail Activation & Brand Awareness will lead marketing efforts to increase store traffic, strengthen brand awareness, enhance customer experience, and build community connections. This highly visible role supports the CEO and collaborates closely with store leaders to ensure measurable, local-level results.

Key Responsibilities:

• Local Marketing Campaigns: Develop and execute integrated digital and traditional campaigns; adapt national initiatives to local markets.
• Digital & Social Media: Manage Google Ads and Meta campaigns; oversee content creation and performance optimization.
• Reputation Management: Monitor and respond to online reviews; implement initiatives to strengthen customer sentiment.
• Community Engagement: Plan and promote events, sponsorships, and partnerships; drive grassroots marketing.
• Brand Stewardship: Act as a brand ambassador; build relationships with influencers, media, and community organizations.
• Customer Experience: Track and support Net Promoter Score (NPS) initiatives; apply customer insights to marketing programs.

Qualifications:

• 3–5 years of experience in retail marketing, digital advertising, or community outreach.
• Proficiency with Google Ads, Meta Business Suite, Google Business Profile, and Yelp.
• Background in grassroots/guerrilla marketing and event planning.
• Strong written, verbal, and interpersonal communication skills.
• Self-motivated with ability to manage projects independently across multiple locations.
• Passion for local retail and community engagement.

Why Join Us:

At The Helpful Hardware Co., you will not only create marketing campaigns but also strengthen the communities we serve. This role offers the opportunity to lead with creativity, see direct impact at the store level, and grow within a company that values both tradition and innovation.

EEO Statement:

Helpful Hardware Company is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status. We are committed to providing an inclusive and diverse workplace.

Work schedule:

• Monday to Friday
• Weekend availability

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Employee discount

Flexible work from home options available.