Marketing Transformation CRM Specialist

Marketing Transformation CRM Specialist

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

We are a consulting practice within Accenture Song, uniquely positioned to help clients on their Marketing Re-invention journey. We build close relationships with our clients to fully understand their growth objectives.

This can encompass developing a strategic vision, brand strategy, operating model, new ways of working, embracing new technologies, driving a culture change or building people capabilities and skills.

We're looking for a Marketing Transformation CRM Specialist, to lead Customer Experience workstreams. You will play a key role in helping to evolve the way our clients can transform the experiences it delivers into every customer interaction.

Ideally you will have a solid background in customer experience/CRM strategy with the ability to translate the ambition into actionable blueprints and requirements. Channel, tech and operational feasibility analysis will be crucial to bring these strategies to life.

As a CRM Specialist you will:

• Engage with marketing leadership teams to explore their vision and purpose for the function in driving business objectives and strategies
• Lead and project manage workstreams as part of larger marketing transformation programmes
• Develop project deliverables and frameworks that shape marketing transformation and deliver measurable impact
• Educate marketing practitioners about the complexities and application of Generative AI and agentic technologies in the day-to-day marketing operations and practises.
• Build strong and trusted client relationships – supporting account leadership in opportunity identification, growth and new business opportunities.
• Contribute to client projects to shape and co-create Capability Strategies, Operating Models, Transformational Roadmaps and Change Management programmes.
• Assess client capability gaps in areas such as: Operating model, Insights, Segmentation & Portfolio Strategy, Strategy & Planning, Customer Engagement and Digital marketing
• Build strong internal networks and relationships to foster collaboration and cross-functional knowledge sharing

In our team you will learn:

• How to shape the future of marketing re-invention, working with our clients to develop a roadmap of change that helps them to drive growth, brand performance and new ways of working
• How to combine human ingenuity with technology to make change happen in practice, supporting the people who work in our client businesses to navigate and thrive through times of change
• How to apply Generative AI and agentic technologies to marketing, from shaping a client's strategic vision and operating model to practical implementation that creates tangible value.
• How to help our clients develop and deliver winning, technology enabled, customer experiences
• Build strong people capabilities with clients to enable them to deliver marketing re-invention in practice.
• Accelerate your learning and development by working at the cutting edge of marketing and consulting

We are looking for you to have:

• Previous experience in a similar CRM/Customer Experience role, either within a blue-chip client role, marketing consultancy or agency
• Experience designing and leading the delivery of complex marketing and / or experience transformation projects, managing multi-disciplinary teams.
• Experience across marketing disciplines including insight, strategy and planning, innovation, customer experience, e-commerce, social & digital.
• Strong capability in diagnosing client needs, analysing market trends, supporting the development of marketing strategies and advising execution and feasibility requirements across tech, data, creative, AI etc.
• A deep and practical understanding of Generative AI and agentic technologies and their transformative impact on marketing, including:
• Strategic experience advising clients on how this technology can reshape their marketing capabilities.
• Practical, hands-on experience in areas such as prompt engineering.

What will set you apart:

• Ability to simplify complex topics and guide clients through emerging tech with clarity.
• Strong analytical, conceptual and problem‑solving skills with exceptional attention to detail.
• Excellent interpersonal skills with the ability to influence, collaborate and build trusted relationships.
• Confident working independently and managing multiple engagements at once.
• Passion for marketing innovation, strong knowledge of GenAI, agentic systems & the Martech landscape.
• Sector experience in Life Sciences, Consumer Healthcare, Financial Services, Consumer Goods, Communications, Media, Entertainment or Technology.

What's in it for you

At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes up to 30 days holiday per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.

Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities.

As an employer, we will be as flexible as possible to support your specific work/life needs

Application Deadline: Ongoing

Accenture reserves the right to close the role, at any time, should a suitable applicant be found.

#Accenture Song

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.