Marketing Technology Management Consulting

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Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales, and services functions.

As a Marketing Technology Manager, you will lead the design, implementation, and optimization of MarTech and AdTech solutions for clients. Your role will involve conducting capability assessments, developing solution architectures, and driving business development efforts. You will also manage a team of specialists and collaborate with technology providers to deliver transformative marketing solutions.

Roles & Responsibilities:

• Conduct MarTech/AdTech capability assessments and provide recommendations on optimizing stacks and developing use cases to improve utilization.
• Plan and design MarTech and AdTech solution architecture, vision, and roadmaps for clients.
• Gather business requirements and design processes and solutions for implementing marketing and advertising tools.
• Conduct vendor assessments and research new MarTech/AdTech systems and suppliers.
• Partner with technology solution providers and marketing agencies to deliver tailored solutions.
• Work with technology teams to orchestrate and implement integrations between tools/platforms, including API-based integrations.
• Stay updated on the latest changes in the MarTech and AdTech landscape.
• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
• Mobilize and organize across multiple stakeholders and projects with strong project management skills.
• Develop and manage a team of digital marketing platform specialists, including hiring, training, and work allocation.
• Drive business development efforts and thought leadership in the digital marketing platform space.

As a Marketing Technology Consultant, you will be responsible for gathering business requirements, creating automated marketing strategies in support of bigger marketing objectives, designing martech solutions, and implementing marketing and advertising tools that automate content/messaging delivery.

Roles & Responsibilities:

• Gather business requirements, create automated marketing strategies in alignment with overall marketing objectives, and translate these to process designs and solutions for implementing automated marketing and advertising tools.
• Conduct vendor assessments and client MarTech/AdTech capability assessments.
• Provide recommendations on optimizing MarTech/AdTech stacks and develop use cases to improve utilization of existing platforms.
• Research, evaluate, and recommend new MarTech/AdTech systems and suppliers, as needed.
• Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs.
• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels, and design/refine accordingly.
• Mobilize and organize across multiple stakeholders (client and internal) and projects.
• Drive business development efforts and thought leadership in the digital marketing platform space.

Professional & Technical Skills:

• Must Have Skills: Proficiency in MarTech/AdTech Transformation, MarTech Assessments, Adobe Experience Cloud, Salesforce Marketing Cloud, and Google Marketing Platform.
• Strong understanding of marketing processes, operating models, and marketing technologies.
• Experience in research and analysis, identifying new opportunities, and developing solutions.
• Hands-on experience with MarTech/AdTech tools such as Adobe Campaign, Marketo, Adobe Experience Cloud, Pega Decisioning, SFMC, tag management platforms (GTM, Launch, Tealium), DMPs, and cloud computing platforms.
• Good to Have Skills: Experience with Firebase, AppsFlyer, ad serving tools, programmatic channels, campaign tracking and attribution tools, and Ads Data Hub.

Additional Information:

• Proven working experience (12+ years for manager level, and 5+ years for consultant level) in digital marketing/advertising platforms across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.
• Strong knowledge of marketing technologies, including data, content, marketing automation, campaign performance management, personalization, and analytics.
• Experience in implementing MarTech platforms and AdTech platforms, data visualization platforms, and cloud platforms.
• Deliver and execute on functional and technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, or Google Marketing Platform.
• Preferable: Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API).
• Hands-on functional consulting experience in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience.
• Good consulting, techno-functional and project management experience is preferred.
• Excellent oral and written communication skills

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