Marketing Engagement Specialist

Marketing Engagement Specialist

Skill required: Marketing Operations - Operations Management

Designation: Marketing Engagement Specialist

Qualifications: BSc

Years of Experience: 7 to 11 years

What would you do?

Time Management: Impeccable time management and organizing skills; ability to handle tight deadlines and multiple projects

Client Management: Representing the service, aligning scope and managing expectations

Demand Management: Managing workplans for the Delivery team, adjusting the capacity with the inflow of demand from client and working priority list with the Brand team

Escalation Management: Identifying the loophole in the process and setting corrective measure to avoid escalation from the Business

Budget management: Prepare and track digital budget for the Brand per fiscal

Team management: Have a fair amount of people management skill to get the work done from the delivery team to meet the quality standard

Self-starter and able to highlight issues and risk

Soft skills

Leadership skill: Person should be able to lead the entire project and delivery team with end-to-end ownership

Excellent communication skills to build relationship with the client keeping the geographical and cultural difference in mind

Person is expected to understand the solution well and provide tactical consulting to the Brand and marketing team related to their digital space

Primary point of contact to stakeholders for MCM Campaign execution

Maintain and communicate project plans, manage status meetings and updates

Liaison for supporting functions: digital production, IT, fulfillment, call center, etc.

Ensure deliverables follow standards (cookbooks, metrics tagging, standard consent language, etc)

Campaign reporting activities, including measurement planning, post launch monitoring, campaign report delivery and communication to key stakeholders

Global – Engage with International MCM Operations to ensure seamless delivery of global programs

What are we looking for?

The successful candidate will have: At least 4-9 years' experience in the following fields:

• Project management – Worked in international projects in the capacity of PM
• Internet Information technology
• B2C & B2B portal environment

Internet Information technology and B2C & B2B portal environment experience should have been around 3 or more of the following:

• Content Management – Exposure in creation of web content for cross functional entities
• Database management – Understand the concept of consumer data being captured in a backend database.
• Reporting and Tracking – Exposure to analyzing web traffic reports using different tracking tool
• Understand the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform, eCommerce, SEO, mobile marketing etc

Hands-on / Conceptual Technical Skills Required:

• Background in digital project management working on campaigns from initial briefing to delivery
• Multi-tasker with ability to juggle many projects
• Agency experience with strong communication skills, both written and verbal
• Passion for IT, e-commerce, and digital projects
• Creative flair and innovative approach

Building a personal relationship with key client staff. Successful service delivery - SLA achievement and high level of customer satisfaction

Monitoring overall performance of services. Excellent communication around issues and opportunities – get things done, make things happen.

Collaborating with Sr. management on client account management and growth and opportunities.

Ensuring operations teams are aware of expectative and business needs.

Service reporting and sponsoring service delivery meetings.

Working with the client and operations teams to identify and manage service improvement activities.

Roles and responsibilities:

• In this role you are required to do analysis and solving of moderately complex problems
• May create new solutions, leveraging and, where needed, adapting existing methods and procedures
• The person would require understanding of the strategic direction set by senior management as it relates to team goals
• Primary upward interaction is with direct supervisor
• May interact with peers and/or management levels at a client and/or within Accenture
• Guidance would be provided when determining methods and procedures on new assignments
• Decisions made by you will often impact the team in which they reside
• Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other. We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work. At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces™. Join Accenture to work at the heart of change.

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