Marketing Engagement Specialist

Marketing Engagement Specialist

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.

What are we looking for?

• Project Management: Proven experience in managing complex projects, preferably in the digital marketing domain, with a track record of delivering projects on time and within budget.
• Stakeholder Management: Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership.
• Resource Coordination: Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity.
• Problem-Solving: Strong analytical and problem-solving skills to address project challenges and make data-driven decisions.
• Team Leadership: Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture.
• Technical Background: Basic technical knowledge in areas relevant to campaign development, such as HTML, CSS, JavaScript, SQL, or scripting languages (e.g., AMPscripts).
• Agile Project Management: Familiarity with Agile project management methodologies and tools (e.g., Scrum, Kanban) for iterative project execution.
• Data Analysis: Proficiency in data analysis tools and techniques to derive insights from campaign performance data.

Roles and Responsibilities:

• Project Planning & Requirement Gathering: Collaborate with client stakeholders, technical leads, & campaign developers to define project/campaign scope, objectives, deliverables, & timelines. Create comprehensive project plans, outlining tasks, dependencies, resource requirements, document, & track updates regularly. Ensure request submitted by Clients are complete & accurate before assigning it to Campaign Developers.
• Stakeholder Communication: Act as the primary point of contact for all project-related communications. Regularly engage with client stakeholders to provide updates on project progress, gather feedback, & manage expectations.
• Resource Management: Allocate project & campaign tasks to campaign developers & technical leads based on their expertise & availability. Ensure that team members have the necessary resources & support to fulfil their responsibilities effectively.
• Risk Assessment & Mitigation: Identify potential project risks & issues, both technical & non-technical, & develop mitigation strategies to minimize their impact on project success.
• Post Implementation Review: Ensure Deliverables meet the highest standards of quality, adhering to best practices & client requirements. Conduct thorough testing & review processes before deliverables are shared for client review & approval. Ensure feedbacks are well documented & communicated to Developers/ Team leads.
• Marketing Automation Platform Knowledge: Familiarity with Marekto, Adobe Experience Cloud or Salesforce Marketing Cloud platforms or equivalent platforms & their respective tools (e.g., Adobe Marketo, SFMC Email Studio, Journey Builder).
• Budget & Cost Control: Manage project budgets, track expenses, & control costs throughout the project lifecycle. Work closely with finance teams to ensure project financials align with the approved.
• Timeline Management: Monitor project timelines, identify potential delays, & implement corrective actions to keep the project on track for timely delivery.
• Change Management: Manage change requests & scope adjustments throughout the project. Evaluate the impact of changes on timelines, resources, & budgets & obtain necessary approvals.
• Work Orchestration & Data hygiene: Fully understand ticketing/request management tool & accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal & external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist & other important process document wherever applicable.

About Accenture

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.