IMU Global Song Digital Marketing Senior Manager

Global Song - Solution Architecture - Digital Marketing – Senior Manager

Management Level: Senior Manager

Location: Bangalore

Must have skills: Digital Marketing, SEO, SEM, paid marketing, affiliate marketing, performance marketing, growth marketing, team management

Good to have skills: Proposal building experience/Sales experience in Marketing Operations and/or analytics

Job Summary: The Marketing & Digital Comm. Value Architect focuses on building business cases that Identify the value proposition that we as ACN can deliver to a current client/prospect using our Dig. Marketing offering and the levers/services that we can deliver them through the responsibilities explained below.

Responsibilities:

• Responsible for building a quantified value proposition outlining the expected benefits that we can drive for a client (i.e. Revenue Increase, Cost Reductions, Brand Equity increase etc..) given the client maturity, performance of peers in the industry and industry specific trends
• Responsible for driving pursuit team/ deal team/client buy in into the value proposition and subsequent inclusion into the client response decks/evolution into outcome-based deals
• Responsible for managing a 4-member team of value architects and help them deliver innovative business cases/ensure client buy-in
• Responsible for working with the pursuit team to assess the dig. marketing operations maturity of a client (w.r.t. 12-15 key marketing metrics such as Churn Rate, Sales Conversion Rate etc..) through client inputs & secondary research
• Responsible for upkeep & refinement of industry benchmarks against the 12-15 marketing/dig. comm. metrics to help assess the maturity of prospects & identify improvements that we can help drive
• Responsible for working with SMEs to refine the value proposition based on ACN experience of having driven it across clients with similar maturity within the same industry
• Responsible for innovating on the approach/process to build value propositions to clients

Professional & Technical Skills:

• Total 13+ years of experience in Digital Marketing, with understanding of typical business problems that functions like marketing face within client organizations & typically resolution approaches
• Understanding of various tools/technology platforms that are used in Digital Marketing and prior hands-on experience in working with some of them/ability to help clients identify how to derive more benefits as opposed to their current usage
• Understanding of industry specific challenges and ability to customize approaches/value proposition in accordance with them
• Prior experience in building business value cases/proposals to highlight the Business Outcome improvements that can be driven
• Quantitative skillsets – Working knowledge of Excel/Power Point is a must
• Proposal building experience/Sales experience in Marketing Operations and/or analytics is highly desirable

Experience: Minimum 13 years of relevant experience is required

Educational Qualification: MBA or equivalent from a reputable school / program is highly desirable

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