Custom Software Engineering Sr Analyst

Custom Software Engineering Sr Analyst

Skill required: Marketing Operations - Marketing Automation & Technology Execution

Designation: Custom Software Engineering Sr Analyst

Qualifications: Any Graduation

Years of Experience: 5 to 8 years

About Accenture: Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.

What are we looking for?

• Marekto: In-depth knowledge of Marketo functionalities

• Campaign Management: Proficiency in configuring and customizing Marketo components, including dynamic content, snippets, tokens, and program templates.

• Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.

• Problem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Marekto and campaign execution.

• Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.

• Attention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously and ensuring accuracy and consistency across coding and email rendering.

• Proficiency in HTML and CSS: Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.

• Email Design Best Practices: Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.

• Testing and Troubleshooting: Experience in testing emails across different device and email clients

• API Integration: Exposure to API integration to fully utilize Marketo’s API capabilities.

• Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights.

• Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates.

• A/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance.

• Accessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards.

Roles and Responsibilities: Campaign Planning & Requirements Gathering: Collaborate with Project Manager &/or marketing stakeholders to understand campaign objectives & requirements by carefully reviewing briefs & seeking clarification before the build along with highlighting risks (if any). Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.

HTML Email Template Development: Design & develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility & responsiveness across desktop & mobile devices. Implement dynamic content & personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic & personalized email experiences.

Email Build Testing: Conduct thorough testing to verify email rendering across different email clients & devices to ensure consistent display & functionality.

Email Design Best Practices: Stay up to date with email design best practices, industry trends, & email marketing standards to create visually compelling & effective email campaigns.

Troubleshooting & Issue Resolution: Identify & resolve any HTML/CSS-related issues that may arise during email campaign development or execution.

Work Orchestration & Data hygiene: Fully understand ticketing/request management tool & accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal & external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist & other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client & leadership.