#ACN GN - SONG - MT - Salesforce Marketing Cloud - Senior Manager

GN - SONG - MT - Salesforce Marketing Cloud - Senior Manager

Management Level: 06/ Senior Manager

Location: Bangalore

Must have skills: Salesforce Marketing Cloud

Good to have skills: Pardot

Job Summary: Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing Processes, Sales/Solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce Marketing Platform Ecosystem

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following:

1. Design new campaign strategies and marketing plans across all channels.
2. Conduct client's Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
3. Experience developing next best action strategies.
4. Developing business case for campaign strategies, technology solutions.
5. Experience with value architecting.
6. Derive insights for campaign, work on Campaign attribution and optimization strategy.
7. Define campaign Key Performance Indicators and track them throughout the campaign lifecycle.
8. Identifying marketing process improvement opportunities and re-define the processes.
9. Lead and managed at least 2 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty.
10. Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
11. Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

Professional & Technical Skills:

• Experience with building a capability/ offering in their organization from scratch.
• Preferably have good hands-on experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Good consulting, techno-functional and project management experience is preferred.
• Stakeholder Management: Experience in working with middle to senior management levels within existing organization /client organizations.
• Excellent oral and written communication skills
• Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
• Proven success in navigating global matrixed environments and / or experience in client facing roles.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast paced and unstructured environment.

Additional Information:

• Overall experience of 12+ years in designing / managing marketing campaigns with at least 6-7 years of hands-on functional consulting experience preferably in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience
• MBA from a tier 1 or 2 college.
• Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
• Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
• Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
• Ability to use insights for campaign and strategy optimization.
• Ability to drive large engagements independently.
• Ability to establish and build on working relationships effectively.
• Experience in managing mid-sized/large teams.
• Experience in working with middle to senior management levels within existing organization /client organizations.
• Strong experience in shaping and driving engagements and ability to lead project teams.

Experience: Minimum 12+ year(s) of experience is required

Educational Qualification: MBA/PGDM from a tier 1 or 2