Responsible for the strategic execution of trade marketing plans that achieve volume, market share and profit objectives in line with the overall business priorities.
Drive brand awareness and profitability through the execution of distribution, merchandising, promotion and pricing strategies at the distributor and retailer levels.
Support Abbott Nutrition's brand strategy by optimizing volume, market share, spending and partnerships in collaboration with the sales team.
Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across multiple channels and touch points.
Remain up-to-date on and incorporate new approaches to brand innovation including new business models, distribution strategies, licensing agreements and strategic partnerships.
Lead demand forecasting activities by analyzing product movement, customer behaviors, market trends and industry development impact on sales strategies.
Selling and influencing solutions to stakeholders using effective storytelling, insights-driven presentation.
Building expertise of a channel with strong knowledge on shopper insights, market data and best practices.
Leading the creation of trade activation plan (channel strategy) for responsible categories.
Assist in developing and presenting business-building plans and programs through comprehensively understanding and converting consumer, category, competitor and channel/customer insights.
Identify, review and create compelling and innovative business-building customer programs.
Identify and develop tools to promote sales-out (POP, contests and/or events).
Business Management: 40%, Customer Management: 40% and People Management: 20%.