Senior Global Marketing Manager, Upstream Strategy, Innovation And Product Management

Senior Global Marketing Manager, Upstream Strategy, Innovation and Product Management

This position works on site at our Lake Forest, IL location. The person hired will also travel 50% to our San Diego, CA office 50% of the time. The rotation will be two weeks in each office.

We're empowering smarter medical and economic decision-making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott's diagnostics instruments, providing lab results for millions of people.

This is a key role on our Global Strategic Marketing Team, responsible for innovation to strengthen our overall portfolio and contribute to the continued growth of our rapid diagnostics business.

The individual hired will be responsible for driving the strategic direction of new product development, from concept to launch, ensuring alignment with market needs and company goals.

What You'll Work On:

• Drive the strategic direction of new product development, from concept to launch, ensuring alignment with market needs and company goals.
• Lead cross functional launch team, serving as the voice-of-the-customer and voice-of-the-business in development of a next-generation platform
• Drive NPI (New Product Introduction) and GTM (Go to Market) processes and align stakeholders on TPP (Target Product Profile) requirements
• Develop business cases to assess future innovations with cross-functional teams to validate technical and commercial feasibility
• Conduct comprehensive market research to identify unmet needs, market trends, and competitive landscape.
• Develop and execute product strategies that align with company objectives and market opportunities.
• Work closely with R&D, clinical, regulatory, and commercial teams to ensure successful product development and launch.
• Gather and analyze customer feedback to inform product development and ensure products meet customer needs.
• Create detailed business cases for new product initiatives, including market analysis, financial projections, and risk assessments.
• Develop go-to-market strategies and launch plans.
• Communicate product vision, strategy, and progress to internal and external stakeholders.
• Develop and implement comprehensive marketing plans to effectively achieve business goals.
• Support key opinion leader (KOL) development initiatives for the business along with local commercial teams.

Basic Qualifications:

• Minimum 6+ years of experience in related field with 4.5+ years of product portfolio management.
• BA/BS in Marketing, Business, Life Sciences, or a related field.
• Demonstrated cross functional leadership skills
• Strong business and financial acumen
• Strong track record of launching successful products and robust understanding of upstream marketing best practices.
• Knowledge of key aspects of NPI (New Product Introduction), as well as GTM (Go to Market) strategy.
• Ability to travel up to 50%.

Preferred Qualifications:

• Global experience, outside of US is a plus
• Software/Technical knowledge, Upstream/Downstream Marketing.
• 8+ years of related experience with 5+ years in progressively responsible positions in product marketing.
• MBA with marketing emphasis and experience in diagnostics is preferred.
• People management and Project Management experience is a plus.
• High level of comfort with interpreting and communicating complex technical information including statistics and clinical concepts.
• Knowledge of regulations and standards appropriate to the industry.
• Familiarity with diagnostic industry practices and ideally experience with molecular diagnostic solutions and product requirements.
• Experience in digital services and solutions.
• Translate stakeholder insights into strategies that meet business needs to deliver long-term profitable growth.
• Strong analytical, strategic thinking.
• Must have the ability to communicate effectively with all levels throughout the organization.
• Demonstrated ability to work in a fast-paced, matrixed organization.

The base pay for this position is $127,300.00 – $254,700.00. In specific locations, the pay range may vary from the range posted.