Marketing Director

Marketing Manager

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• Amazing health and wellness benefits and perks.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

Responsibilities:

• Leads and directs all marketing activities for multiple brands or a large brand, including Base Business, Innovation, and Consumer Insights; developing brand objectives, strategies, and tactics to deliver the business' financial commitments to the organization.
• Assesses, determines and prioritizes potential market growth opportunities and new product innovation planning, development and implementation. This person will have responsibility for the Brand P&L in partnership with Finance.
• Responsible for omni-channel customer and consumer experiences across Abbott Nutrition and its operations and maintaining the external digital image of Abbott Nutrition.
• Drives growth in Abbott Nutrition brands and product lines by converting marketing processes from traditional physical brand management to omni-channel practices.
• Responsible for coordinating and aligning all activities with the Senior Leadership Team and Cross-functional partners, including Sales, Shopper, Finance, Supply Chain, HR, and R&D.
• Creates a learning environment with a focus on employee development.
• Ensures that the brand teams operate in a legal and ethical manner and that product and services are marketed in accordance with compliance requirements.

Business Outcomes:

• Strong omni-channel presence and brand representation, with high brand integrity across all campaigns, marketing initiatives and communications
• Analytics-driven marketing campaigns that differentiate Abbott Nutrition Brands; drive consideration and trial and grow market share
• Fully integrated, responsive, omni-channel marketing CoE
• Continuously developing commercial organization with a strong, diverse talent pipeline

Key Responsibilities & Activities:

• Develop and provide strategic planning and commercial input to the development of the business.
• Direct the analysis of the business; oversee the identification of key segment business drivers, priorities and growth opportunities.
• Establish omni-channel marketing strategies including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution.
• Develop and execute national product education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers.
• Shift the organization to leverage the local digital resources for clarity on fundamentals and best practices, and internal organizational review setup
• Oversee and integrate Business Intelligence, Customer Insight, and New Business Development into the commercial team
• Collaborate with Finance to define the appropriate pricing by channel and guarantee the delivery of the Channel P&L targets
• Establish a rigorous model to evaluate the ROI of every major initiative in the Retail Channel
• Collaborate with the Area Marketing Team and Area Trade Team to leverage the best practices emerging from different countries and properly influence the Team to gain support for our initiatives
• Drive product positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.
• Oversee the development of competitive selling tools for the field, which include the coordination of internal marketing research and market claims testing.
• Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
• Manage the marketing intelligence resource to read IQVIA data/Internal data and report results of activities and to provide recommendations and forecasts
• Be the digital ecosystem advocate, partnering with BTS in implementation of new technology
• Embed omni-channel marketing brand ownership by leading the organization through a change in mindset and ways of working
• Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training
• Participate in talent recruitment and selection to staff the Marketing organization with the top talent for current jobs and future leadership, promoting workforce diversity
• Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed upon objectives.
• Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Supply Chain, Public Affairs, Marketing and Executive Management and external vendors or agencies.

Key Business Challenges:

• Continuously improving digital knowledge and application to drive omnichannel engagement and maximize customer and consumer insights, engagement, and market share
• Leveraging digital platforms to drive and support customer engagement while at the same time building digital capability across the Marketing organization and keeping pace with tech/digital tool/platform innovations
• Using data to remain agile; anticipating and meeting the changing needs of the market/customers to drive results
• Leading and influencing in a large sales organization, identifying and accessing the right stakeholders to solve issues and drive performance through continuous transformation
• Facilitating constructive, collaborative and business-focused interaction with all relevant partners (e.g., Sales, Market Access, Operations, Supply chain, Finance, HR, Regulatory & Legal)

Key Success Factors:

• Deep digital (including CRM and ecommerce), marketing, and nutrition experience and expertise
• Experience of SFDC or an equivalent
• Ability to influence a variety of internal and external customers at all levels
• High learning agility, adaptability, and comfort with complexity and ambiguity
• High customer/consumer/stakeholder orientation
• Ability to turn data into marketing intelligence and action-oriented analysis
• Clearly communicating overall Marketing vision and strategy, and distilling to relevant/local marketing teams
• Working collaboratively with cross-functional partners to facilitate continuous brand and marketing innovations
• Accurately analyzing the key strengths and development needs of team members, both individually and as a total team, to identify critical development actions

Role Requirements:

Required Qualifications:

• Science qualification in Marketing, Business or related field

Essential Criteria:

• At least 10+ years of brand management experience in FMCG, Healthcare or Nutrition
• Proven track record of managing and leading a diverse team to exceed expectations.
• Proven ability to attract top talent, develop people and build a high performing team.
• Excellent cross functional leadership ability.
• Proven track record of delivering results.
• Thorough understanding of, and experience working within, community channels, specifically the National Disability Insurance Scheme.

Highly Desirable:

• Experience transforming teams.

Additional Requirements:

• Must hold an active Australian Driver's license and have the ability to travel interstate as required.
• Clear Police and Working with Children Checks.